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Saturday, September 22, 2018
Karuna Jaggar

How ‘Pinkwashing’ Took Over The Breast Cancer Crusade

Breast cancer is the darling of corporate America, with pink ribbons adorning everything from handbags to handguns. Corporations put a pink ribbon on their products to boost sales and build their brand. And it works—sales go up and profits increase. Unfortunately, despite 25 years of pink ribbon marketing, breast cancer diagnoses have not gone down.

October 17, 2017