The media played up a Pew Research poll that said the public wasn’t paying much attention to the bridge scandal that erupted around Governor Chris Christie (R-NJ) at the end of last week. While the story dominated the mainstream media, which is obsessed with the tri-state area, 80 percent of the public wasn’t tuned in.
However, Christie lucked out that the scandal broke in a week when Saturday Night Live was on a break.
Most people don’t get their news from the news. Comedy has always played a crucial role in influencing reactions to political scandals and this phenomenon has gone into hyperdrive, with social media capable of spreading content to millions in just hours.
Expect to see a viral storm around this fantastic video of Jimmy Fallon and Bruce Springsteen’s “Traffic Jam,” which sends up Bridgegate to the tune of Bruce’s classic “Born to Run.” As of 9 AM EST on Wednesday morning, it had nearly 27,000 views. Expect that number to be in the millions by the end of the day.
If you have any doubts as to how Springsteen feels about Christie — a huge fan of “The Boss” who has not found his feelings to be requited — watch until the end of the video, when they hit the line “You’re killing the working man…”
Screenshot via Late Night With Jimmy Fallon‘s YouTube channel