Wednesday, September 2, 2015

‘Rosenwald’ Documentary Looks At Jewish Philanthropist Who Helped Black Schools

By Susan King, Los Angeles Times (TNS)

Inspired by the Jewish ideals of tzedakah (charity) and tikkun olam (repairing the world), Julius Rosenwald partnered with African-American communities to fund some 5,300 schools for African American children in the Jim Crow-era South.

The Rosenwald Fund also gave fellowships during the Depression to such noted African-American artists as Marian Anderson, Ralph Bunche, Ralph Ellison, Gordon Parks and James Baldwin to bolster their careers.

The documentary Rosenwald chronicles how the longtime president of Sears — who never graduated from high school — became one of the leading philanthropists of his time.

Aviva Kempner, the writer, director and producer of Rosenwald, had never heard of his accomplishments until 12 years ago when she was vacationing in Martha’s Vineyard.…

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Disney Using The Force Of Unboxing Videos To Hype Star Wars Merchandise

By Shan Li, Los Angeles Times (TNS)

Long ago in a galaxy not so far away, selling toys was a lot simpler. Put a commercial on TV. Lure shoppers to Toys R Us.
Today, it’s not so easy to attract the attention of digital-savvy kids and their parents, who are watching less television and more online programming.

In a major departure from the usual movie/toy tie-in, Walt Disney Co. is heading to YouTube with an audacious marketing ploy to promote products tied to the upcoming film “Star Wars: The Force Awakens.”

Disney, already known as a merchandising machine, will kick into hyperdrive for an 18-hour online marathon starting Sept.…

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Why Children’s Programming Is The New Front Line In The Streaming Battle

By Yvonne Villarreal, Los Angeles Times (TNS)

Children’s programming might have just become the new front line in the subscription battle between Netflix, and other major streaming services to boost subscriber numbers.

The services have gotten the most publicity from critically acclaimed original content aimed at adults such as “Orange Is the New Black” and “Transparent.” Their strategy aimed at attracting younger viewers, though, is now getting more awareness.

The newfound attention is largely the result of HBO’s recent announcement that it has struck a deal to be the first-run home of “Sesame Street” on its streaming and cable services.…

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