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Wednesday, August 23, 2017

Thousands Of Advertisers Have Blacklisted Breitbart. Can Sinclair Really Partner With The Site?

Reprinted with permission from MediaMatters.

 

After newly reinstated Breitbart.com chief Stephen Bannon was fired from his role as a senior adviser in the Trump administration on Friday, he returned to the website he aimed to establish as a “platform for the ‘alt-right.’” Rumors have it that Bannon will now seek to expand Breitbart’s reach — a goal that would be complicated by a number of factors, including a massive, ongoing advertiser boycott that makes the Breitbart brand toxic for potential collaborators. In recent months, more than 2,500 advertisers have reportedly bailed on the site.

Almost immediately after Bannon’s departure from the White House and return to Breitbart.com, reports of his rumored plans for a Breitbart.com expansion emerged.…

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