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Saturday, May 27, 2017

Donald Trump’s Crumbling Brand Just Took Another Major Hit

Reprinted with permission from Alternet.

Between the Trump slump and a growing movement to boycott his products, the president’s brand is in free fall—especially in his hometown of New York City.

While membership fees at the Mar-a-Lago resort have doubled, Trump SoHo in Lower Manhattan began planning layoffs shortly after its ground floor restaurant Koi announced its imminent closure last month.

“That sounds to me like a financially troubled hotel,” Jan de Roos, a professor at the Cornell Hotel School, told WNYC when asked about the sharp decrease in corporate events booked at the venue—a steady trend over the course of the past year.…

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