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Sunday, December 4, 2016

For Change.Org, A Better World Is Clicks Away

Everyone remembers how fast EBay, Facebook, YouTube and other websites that have changed our world grew.

It’s almost six years since Twitter was founded. What’s the next web tool poised for explosive growth? It may be Change.org, which boasts almost 10 million active users and is adding more than a million users a month. The big question is not whether its investors and about 100 employees will get rich off social entrepreneurship. It’s whether Change.org will change the world.

That URL went through several lame incarnations in recent years before becoming, in its own words, “a social action platform that empowers anyone, anywhere, to start, join and win campaigns for social change.” The site is neutral — think YouTube — and hosts about 10,000 campaigns a month from more than 150 countries. Some of them are sponsored by organizations such as Amnesty International and the Humane Society that pay the site to host their petitions; most, however, are homegrown efforts focused on local issues.

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