If Kendall Jenner’s odious Pepsi ad seemed like a nadir in tone-deaf marketing, wait until you see the latest TV ad from Heineken. It’s not just the final shot and the ad’s punch line that offend. The portrayals of African-Americans are trite, outdated and disrespectful, making the tag line feel like it was written by a Klansman.
Trevor Noah is not about to let an ice-cold, racist beer slide peacefully down YouTube. In today’s clip, the comedian embarrasses Heineken by showing the entire ad, then launches into a rant on the repulsive, myopic media tycoons behind it.
But being The Daily Show, the program can’t help but push the envelope. Trevor ends the segment with a delightful ad for Madison Avenue racism-screening services, gently ribbing the urban community for its own sketchy TV ads.
Click and stay past Trevor’s monologue. Plans at the strip mall can wait…unless you’re working for Heineken.
Copyright 2018 The National Memo