By Steve Chawkins, Los Angeles Times
LOS ANGELES — Lee Marshall wasn’t born Tony the Tiger.
With his magnificent basso profundo reverberating in wrestling arenas and radio newsrooms for decades, he had to earn his stripes.
Marshall, who first voiced the Kellogg’s Frosted Flakes icon in 1999, died April 26 at a Santa Monica hospital. He was 64 and had esophageal cancer, his son Jason Marshall VanBorssum said.
A sports broadcaster and a rock ‘n’ roll deejay as well as a ring announcer and voiceover artist, Marshall spoke in deep, rich, practically evangelical tones that turned out to be ideal for selling cereal and a whole lot more.
“If God ever wanted to make a speech,” former Los Angeles Dodgers manager Tommy Lasorda once quipped, “Lee Marshall would get the call.”
The original Tony the Tiger was an actor named Thurl Ravenscroft, whose line “They’re g-r-r-r-e-a-t” resonated across the airwaves from 1952 until months before his 2005 death at age 91. In interviews, Marshall said he started helping out as Tony when Ravenscroft was in his 80s and had an increasingly difficult time with dialogue.
Playing the goofy, gregarious tiger was an unusual gig for Marshall, whose deep voice more often landed him roles as cartoon villains.
“I would just once like to be the guy who saves Scooby-Doo,” he complained to his agent.
That would never happen, he was told: “You’ll always be the guy who tries to kill Scooby-Doo.”
Marshall’s voice often was recognized by strangers, who’d want him to “do” Tony, said his friend and former colleague “Shotgun” Tom Kelly, of KRTH radio in Los Angeles.
“He wouldn’t do it with children around,” Kelly said. “He was very protective of Tony’s image.”
“What a set of pipes,” Kelly said. “Sitting next to him, even a whisper became a roar.”