The National Memo's audience is large, engaged and responsive.
Readership 
Monthly Uniques2,000,000
Subscribers1,000,000
Q4 2012
Educated 
Post-graduate degree35%
Four year degree93%
Mature 
35+90%
Centrist-Liberal 
Liberal or Progressive60%
Moderate Centrist19%
Very Liberal10%
Conservative6%
Gender 
Male67%
Female33%

Prosperous 
Above $100K64%
Above $250K42%
Household Income 
75K+48%
Passionate About Issues 
The Economy81%
Healthcare72%
Education69%
Political Reform68%
The Environment/Energy64%
Gun Control60%
Constitutional Issues52%
Foreign Policy48%
Engaged 
Signed a petition in the last year84%
Donated money78%
Voted in every primary and general election, both local and national68%
Buyers 
Readers willing to spend more on a product that is safe for the environment68%
Readers who believe that a corporation's commitment to social responsibility matters84%
Travelers 
Take at least one vacation per year64%
Frequent Car Buyers 
Buy a new car every 3-5 years25%
Would consider purchasing a hybrid or electric car61%
Financial 
Do a lot of research before making financial decisions or investments55%
Seek professional advice regarding financial and investment decisions54%
Health Conscious 
Care about healthy eating and nutrition80%
Buy nutritional supplements67%
Readers and Viewers 
Subscribe to more than 4 magazines or newspapers35%
Watch more than 5 movies per month25%