WASHINGTON – Today, Crossroads Grassroots Policy Strategies (Crossroads GPS) launched the second phase of its $20 million advocacy campaign on runaway government spending and debt. New TV spots with a total of $7 million in advertising buys begin running today and into next week on national cable and network stations in eleven states and ten key House districts.
The new national ad, “Wake Up”, will run in rotation as both a :60 and :30 spot on national cable TV, as well as on broadcast TV stations in Colorado, Iowa, North Carolina, New Mexico, Nevada and Virginia. The ad will also be backed up with extensive internet advertising.
Additional state-specific ads will focus on Senators Bill Nelson of Florida, Claire McCaskill of Missouri, Jon Tester of Montana, Ben Nelson of Nebraska and Sherrod Brown of Ohio. The ads encourage constituents to contact the Senators and say no to more taxes, spending and debt. Next week, Crossroads GPS will begin running similar ads in approximately ten key House districts.
The total amount dedicated to Phase 2, including national cable, local network affiliates, targeted internet ads and production, totals more than $7 million over two weeks.
The national ad is below:
Watch for the Democratic Super PAC Priorities USA, run by former White House aides and a slightly different group in that it has to disclose its donors, to run some kind of response ad either nationally and/or in the key states targeted.
Copyright 2011 The National Memo