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brain waves

Brain Wave Monitoring Is Better Gauge Than Using A Focus Group, Study Says

By Melissa Healy, Los Angeles Times To predict a large population’s likely response to something — a product, politician, or policy — political consultants, marketing gurus, and advertising execs have long favored the focus group. Ask a small segment of the target audience what it thinks about something, the formula goes. Tweak accordingly, and unleash […]

July 31, 2014