Tag: earned media
Outlets Like The Atlantic And The Economist Are Selling Editorial Interviews To Lobbyists At DNC And RNC

Outlets Like The Atlantic And The Economist Are Selling Editorial Interviews To Lobbyists At DNC And RNC

Published with permission from Alternet.

In case you still had faith in the political media machine’s integrity, several big outlets have cleared up that misconception for you, by offering news interviews for sale at the Democratic and Republican conventions.

As Lee Fang wrote in a July 1 article for The Intercept, which broke the story:

“For high-rolling special interests looking to make an impression at the presidential conventions next month, one option is to pay a lot of money to a media outlet. Lobbyists for the oil industry, for instance, are picking up the tab for leading Beltway publications to host energy policy discussions at the convention, including the Atlantic and PoliticoFor the right price, some political media outlets are even offering special interviews with editorial staffers and promotional coverage at the convention.”

The Hill newspaper, for example, is sponsoring events at both party conventions and is promising sponsors who pay $200,000 convention interviews with Hill editorial staffers for “up to three named executives or organization representatives of your choice,” according to a brochure obtained by The Intercept. “These interviews are pieces of earned media and will be hosted on a dedicated page on thehill.com and promoted across The Hill’s digital and social media channels,” the brochure promises.

The Hill did not respond to The Intercept’s requests for comment, Fang wrote.

Fang’s article says The Economist and its subsidiary CQ Roll Call have similar deals on the table.

This is a new low even for big media. These news organizations are undeniably morphing into paid advertising and PR for the 1-percenter corporations and billionaires who control the political lobby.

People who care about the importance of journalistic integrity, or the checks and balances of the press—a necessary piece of any healthy democracy—should immediately boycott any news organization willing to stoop this low. This kind of behavior erases the already fuzzy line between the news media and the moneyed class’s greedy interests.

Maybe you aren’t shocked by this because this new low is simply a blatant version of what you already knew had been going on behind the scenes for years, but still, that they are so brazen about it is terrifying. What does it say about the state of the press when these well-known, long-trusted publications are straight-up going, “Hey rich people: ever wanted to buy off a journalist? Now’s your chance!”

It’s upsetting on a whole new level.

April M. Short writes and edits for AlterNet. She previously worked as AlterNet’s drugs and health editor.

Photo: Chairman of the Republican National Committee Reince Priebus gavels the Republican National Convention open in Tampa, Fla., on Monday, Aug. 27, 2012. (AP Photo/Charlie Neibergall)

‘NY Times’: Trump’s “Mammoth Advantage In Free Media” Helps Him Win Primary After Primary

‘NY Times’: Trump’s “Mammoth Advantage In Free Media” Helps Him Win Primary After Primary

This article originally appeared on Media Matters

A New York Times report highlighted that Republican presidential front-runner Donald Trump’s “mammoth advantage in free media” coverage over potentially “any candidate ever,” may be part of the reason “he wins primary after primary with one of the smallest campaign budgets.”

Trump has dominated the news cycle for months. A Media Mattersreport found that Fox News in particular has given Trump nearly $30 million in free airtime since the launch of his presidential bid. Broadcast news outlets have received criticism for Trump’s “unprecedented” access via phone interviews.

The New York Timesreported on March 15 that part of the reason Trump “wins primary after primary with one of the smallest campaign budgets” is that he “dominates” earned media — which includes “news and commentary about his campaign on television, in newspapers and magazines, and on social media” — giving him a “mammoth advantage” over other candidates. According to The Times‘ report, Trump far outpaces other presidential candidates in free media coverage, noting that in February “he earned as much media as [Ted] Cruz and [Hillary] Clinton combined”:

Of all the ways Donald Trump has shocked the political system, one of the most significant is how he wins primary after primary with one of the smallest campaign budgets.

He still doesn’t have a super PAC. He skimped on ground organization and field offices. Most important, he spent less on television advertising — typically the single biggest expenditure for a campaign — than any other major candidate, according to an analysis by SMG Delta, a firm that tracks television advertising.

[…]

But Mr. Trump is hardly absent from the airwaves. Like all candidates, he benefits from what is known as earned media: news and commentary about his campaign on television, in newspapers and magazines, and on social media. Earned media typically dwarfs paid media in a campaign. The big difference between Mr. Trump and other candidates is that he is far better than any other candidate — maybe than any candidate ever — at earning media.

[…]

Mr. Trump earned $400 million worth of free media last month, about what John McCain spent on his entire 2008 presidential campaign. Paul Senatori, mediaQuant’s chief analytics officer, says that Mr. Trump “has no weakness in any of the media segments” — in other words, he is strong in every type of earned media, from television to Twitter.

Over the course of the campaign, he has earned close to $2 billion worth of media attention, about twice the all-in price of the most expensive presidential campaigns in history. It is also twice the estimated $746 million that Hillary Clinton, the next best at earning media, took in. Senator Bernie Sanders has earned more media than any of the Republicans except Mr. Trump.

But Mr. Trump still dominates. In February, he earned as much media as Mr. Cruz and Mrs. Clinton combined.

Photo: Jeb Bush and Donald Trump look at Trump’s watch together near the end of the debate held by Fox Business Network for the top 2016 U.S. Republican presidential candidates in Milwaukee, Wisconsin, November 10, 2015. REUTERS/Jim Young