Warning: Agribusiness is in the lab again, molesting the “molecular machineries” of Mother Nature’s tomatoes.
Actually, it’s the already-machined, industrial tomato that lab techs are retinkering. It seems that big produce peddlers have discovered that their red, perfectly round, tomato-looking fruits are so flavorless as to constitute consumer fraud. Of course, tomato lovers have known this for years but industry didn’t care, for corporate producers had financial clout to force their products into the supermarket bins so the chain stores offered no choice to shoppers. Buy it and weep.
Indeed, the bland orb was specifically manufactured by land-grant university geneticists to satisfy industry, not consumers. Profiteering middlemen wanted to eliminate small producers and farm workers, grow the crop on huge corporate farms, mechanically harvest it, artificially ripen it, and ship it thousands of miles to markets without rotting. As author Susan DeMarco learned while researching Hard Tomatoes, Hard Times in 1972, taste was not even an afterthought. When she pointed out to the U.S. Department of Agriculture’s research director that the reconstructed fruit lacked flavor, he considered that irrelevant: “Your children will never know the difference,” he smirked.
But, of course, the children did — they’re the ones who’ve created today’s alternative system of sustainably grown, untampered, locally marketed tomatoes, which have been increasingly taking sales away from the industrial profiteers for the past 20 years. So, has the agribusiness-industrial complex finally learned that high-tech is not always better? Get real!
Actually, they’re getting more unreal, turning again to our tax-funded land-grant researchers to save them from the quality producers.
“I’m 98 percent confident we can make a tomato that tastes substantially better,” Professor Harry Klee exulted to The New York Times last month. He’s head of a team of tomato tinkerers at the University of Florida.
Hmmm. Excuse me, professor, but “substantially better” than what? One of Momma Nature’s own heirloom varieties, perhaps? No, no — Klee knows that high-tech tomato flavorologists like him can’t get near that quality. Rather, he’s merely out to endow the industrial, mass-produced fruits of agribusiness with enough tomato-ishy taste to pass as a minimally acceptable version of the real thing.
How? By using a gas chromatograph that serves as an artificial nose to sniff out “flavor volatiles” in real tomatoes. Then, he and his team of geneticists intend to extract a few of the genes that cause a plant to produce flavor and try to place then in industry’s manufactured creation.