How Tech Now Dominates U.S. Political Fundraising

@alexvhenderson
How Tech Now Dominates U.S. Political Fundraising

Reprinted with permission from Alternet

In the 2020 election — and, for that matter, all the less talked about mayoral and local races that are taking place in 2019 — countless donations will be made not by paper checks, but via laptops, desktops and smartphones. Sen. Bernie Sanders is running a very high-tech presidential campaign; so is President Donald Trump. And Sara Fischer, in a report for Axios, details some of the ways in which tech has taken over political fundraising in the United States.

The U.S., Fischer reports, has seen an explosion of “small-dollar political donations” during “this campaign cycle,” and the things driving this trend range from “cheap ads” online to “easy-to-use online donation platforms.” Tech, she stresses, has “brought more Americans into the political donation process than ever before” and encouraged “a surge in fundraising for contributions under $200.”

“Where the real change has been happening over the past three cycles — and increasingly over this presidential cycle — has been on Google and Facebook as well as with online fundraising software,” Fischer explains. According to the Axios reporter, fundraising platforms such as “ActBlue for Democrats and now, WinRed for Republicans” will “be key to driving small-dollar donations” in 2020.

In 2016, Fischer notes, ActBlue “helped boost Bernie Sanders’ campaign against Hillary Clinton” — and in July, GOP launched WinRed, its own version of ActBlue, “with the backing of President Trump’s reelection campaign and Republican party leaders.”

Fischer observes that in the past, political candidates “relied mostly on e-mail and direct mail to fundraise, but those platforms didn’t make donations as efficient or easy for people to participate.”

Tara McGowan, founder and CEO of the liberal/progressive nonprofit ACRONYM, told Axios, “Platforms like ActBlue and Facebook have made a number of improvements that result in quicker checkouts, recurring donations and higher conversion rates. These fixes allow for a better experience for the user and a higher ROI for campaigns.”

Start your day with National Memo Newsletter

Know first.

The opinions that matter. Delivered to your inbox every morning

How Selling More DJT Stock Makes Trump Richer -- And Shareholders Poorer

Trump Media share price shows steep decline following its peak in late March

Image by Wall Street Journal

Trump plans to water DJT stock by issuing millions of new shares. It’s part of a new Trump scheme to make money for himself and his bankers from a failing company that rang up just $4.1 million in revenue last year and lost more than $58 million.

Keep reading...Show less
Joe Biden

President Joe Biden

A new Civiqs poll for Daily Kos shows why the issue of abortion is so perilous for the Republican Party, with voters viewing themselves as significantly more aligned with Democrats on the matter.

Keep reading...Show less
{{ post.roar_specific_data.api_data.analytics }}