Today In GOP Rebranding: Don’t You Miss George W. Bush?

Today In GOP Rebranding: Don’t You Miss George W. Bush?

After the GOP’s humbling defeats in the 2012 elections, Republican National Committee chairman Reince Priebus released an “autopsy report” laying out the party’s urgent need to rebrand itself if it hopes to compete in future elections.

It hasn’t been going well. And, based on his latest fundraising pitch, even Priebus has given up on the concept.

Over the weekend, Priebus advanced the following case to “Restore GOP leadership”:

That’s right! For a $27 donation to the RNC, you could be the proud owner of your very own “I Miss W.” t-shirt.

The RNC website explains:

President George W. Bush led our nation through some of the most challenging moments of our nation’s history — and we miss him and his leadership. In honor of President George W. Bush’s birthday, we’re offering a blue, special-edition “I Miss W.” t-shirt.

By sporting this comfortable, classic, American-made tee, you can share our message and help us elect principled conservative leaders to office.

It’s unclear who, exactly, misses President Bush. Although his personal favorability ratings have rebounded since he left office (as tends to happen with former presidents), it’s hard to imagine that many Americans would sign up for a reprise of his outrageously unpopular presidency.

Then again, in a GOP that is seriously considering a “Draft Mitt” movement, maybe Bush nostalgia isn’t the craziest idea in the world.

Photo via Wikimedia Commons

Want more political news and analysis? Sign up for our daily email newsletter!

Start your day with National Memo Newsletter

Know first.

The opinions that matter. Delivered to your inbox every morning

As Nebraska Goes In 2024, So Could Go Maine
Virus Exploded After Nebraska Governor Refused To Close Meatpacking Plant
Virus Exploded After Nebraska Governor Refused To Close Meatpacking Plant

Every state is different. Nebraska is quite different. It is one of only two states that doesn't use the winner-take-all system in presidential elections. Along with Maine, it allocates its Electoral College votes to reflect the results in each of its congressional districts.

Keep reading...Show less
Jimmy Kimmel

Jimmy Kimmel

Donald Trump attacked late-night talk show host Jimmy Kimmel in an early morning all-over-the-map social media post Wednesday. That night, Kimmel told his audience that he learned about Trump’s latest attack on him from all the text messages waiting for him when he woke up.

Keep reading...Show less
{{ post.roar_specific_data.api_data.analytics }}