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#EndorseThis: Your Brain On Drugs Meets Our Failed War On Drugs

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#EndorseThis: Your Brain On Drugs Meets Our Failed War On Drugs

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Your Brain On Drugs

“This is your brain,” said the pretty teenager, placing a pristine egg on the kitchen counter, “and this is heroin,” she added, hefting a big cast-iron skillet. “And this is what happens to your brain when you snort heroin,” she shouted, suddenly crushing the egg with the pan, and then smashing up the rest of the kitchen to dramatize the destructive impact of addiction.

Now actress Rachel Leigh Cook is back with another egg-based ad, two decades after that famous public service message flooded the airwaves. And this time, she has brought two eggs — one white and one brown — to illustrate the ruinous social consequences of the war on drugs, especially in communities of color, which has failed to reduce narcotics abuse while wrecking millions of lives and wasting untold billions of dollars.

The original ad was a production of the Partnership for A Drug Free America; this powerful rebuttal, and that’s what it is, was produced for the Drug Policy Alliance, which promotes decriminalization, treatment, and harm reduction as alternatives to “war” and imprisonment.

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7 Comments

  1. Jinmichigan April 21, 2017

    And our new wonderful regime in Washington thinks continuing the failed war on drugs is a good idea. Of course they think building a wall makes sense and cutting taxes on the rich makes sense, and on and on. Scary stupid.

    Reply
    1. Victoriasewers April 22, 2017

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      Reply
      1. Jinmichigan April 22, 2017

        You should get a real job and stop wasting other people’s time.

        Reply
  2. jamcrky April 21, 2017

    It was a very powerful commercial, hits home

    Reply
  3. idamag April 21, 2017

    Maybe we should stop treating the symptoms and research the illness and look for a way to eradicate it. In order to sell something, fears are built into society and those that cannot handle it look for ways to self medicate.

    Reply
  4. ray April 21, 2017

    Prisons are a industry now people make money off of other peoples misery.The war on drugs just keeps the prisons full. It’s a money making bunch of sh-t!

    Reply
  5. Robert Eckert April 23, 2017

    I doubt this will change the minds of people in favor of the War on Drugs. For a lot of them, pointing out that it disproportionately hurts people of color… well, for them that’s not a bug, that’s a feature.

    Reply

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