Tag: kelloggs
Oxfam Prods 10 Largest Food And Drink Firms On Climate Change

Oxfam Prods 10 Largest Food And Drink Firms On Climate Change

By David Pierson, Los Angeles Times

Few companies are potentially more vulnerable to climate change than the world’s biggest food and beverage brands.

Droughts are diminishing agricultural yields, and severe cold snaps like the one that crippled parts of the U.S. this year resulted in weeks of lost production.

Disruptions like that could raise the price of popular cereals like Kellogg’s Corn Flakes and General Mills’ Kix cereal as much as 30 percent in the next 15 years, said Oxfam, an international advocacy group.

The group sought to spell out the many worldwide costs of climate change in a report it released Monday calling on the globe’s 10 largest food and beverage companies to intensify their commitment to reducing greenhouse gas emissions.

Failing to do so could lead to more poverty and hunger, as the world’s population is expected to grow by one-third to 9.6 billion by 2050, the group says.

“If we’re going to feed 9 billion people sustainably and avert a climate catastrophe, then these companies driving demand for billions of dollars’ worth of agricultural products have to be major actors,” said Raymond C. Offenheiser, president of Oxfam America. “There’s not only a moral reason for them, there’s also good business reasons why they should care about this.”

The report is the latest in Oxfam’s Behind the Brands campaign, which scores the 10 companies in social and environmental responsibility.

The brands included Coca-Cola, Danone, General Mills, Kellogg, Mars, Nestle, PepsiCo and Unilever.

The companies emitted 263.7 million tons of greenhouse gas emissions in 2013, Oxfam said. If the group of companies were a nation, it would be the 25th most polluting country in the world, Oxfam said.

“They have the economic power to drive the required transformation of the food system and to influence the direction of the wider global economy,” the report said. “Their vested interests coincide with the world’s need for a cleaner and more equitable global food system and a sustainable energy system.

“But they are not properly acting upon this coincidence.”

The report said the food industry is responsible for a quarter of the globe’s greenhouse gases. (That figure is 10 percent in the U.S., according to the Environmental Protection Agency.)

Agricultural emissions include the nitrous oxide released from fertilizers and methane from livestock, as well as indirect emissions caused by deforestation and the production of raw materials.

The report isn’t all bad. Oxfam lauded most of the companies for refusing to buy palm oil produced on deforested land and noted that all 10 companies had recognized some need to reduce agricultural emissions.

In most cases they also measure and report all their agricultural emissions each year to an independent third party organization called the Carbon Disclosure Project.

Two American companies do not go that far. Kellogg and General Mills don’t fully report to the Carbon Disclosure Project some Scope 3 emissions, which is pollution caused indirectly through a company’s supply chain, Oxfam said.

In an emailed statement, General Mills said it has done much to combat climate change. It set a goal of 2015 to reduce emissions in the company’s direct operations 20 percent and reduce transportation fuel usage rates 35 percent. Last month, General Mills joined Wal-Mart to promote sustainable farming through the nonprofit organization Field to Market.

“There is more to be done, of course. But General Mills is mischaracterized in this report” by Oxfam, the company said.

Kellogg said through a spokesman: “We are working on multiple fronts to further reduce our greenhouse gas emissions and waste, as well as the energy and water we use.”

Oxfam is encouraging the 10 companies to disclose the most polluting suppliers and begin setting emission reduction targets for them.

©afp.com / Mario Tama

Lee Marshall, The Voice Of Tony The Tiger, Dies At 64

Lee Marshall, The Voice Of Tony The Tiger, Dies At 64

By Steve Chawkins, Los Angeles Times

LOS ANGELES — Lee Marshall wasn’t born Tony the Tiger.

With his magnificent basso profundo reverberating in wrestling arenas and radio newsrooms for decades, he had to earn his stripes.

Marshall, who first voiced the Kellogg’s Frosted Flakes icon in 1999, died April 26 at a Santa Monica hospital. He was 64 and had esophageal cancer, his son Jason Marshall VanBorssum said.

A sports broadcaster and a rock ‘n’ roll deejay as well as a ring announcer and voiceover artist, Marshall spoke in deep, rich, practically evangelical tones that turned out to be ideal for selling cereal and a whole lot more.

“If God ever wanted to make a speech,” former Los Angeles Dodgers manager Tommy Lasorda once quipped, “Lee Marshall would get the call.”

The original Tony the Tiger was an actor named Thurl Ravenscroft, whose line “They’re g-r-r-r-e-a-t” resonated across the airwaves from 1952 until months before his 2005 death at age 91. In interviews, Marshall said he started helping out as Tony when Ravenscroft was in his 80s and had an increasingly difficult time with dialogue.

Playing the goofy, gregarious tiger was an unusual gig for Marshall, whose deep voice more often landed him roles as cartoon villains.

“I would just once like to be the guy who saves Scooby-Doo,” he complained to his agent.

That would never happen, he was told: “You’ll always be the guy who tries to kill Scooby-Doo.”

Marshall’s voice often was recognized by strangers, who’d want him to “do” Tony, said his friend and former colleague “Shotgun” Tom Kelly, of KRTH radio in Los Angeles.

“He wouldn’t do it with children around,” Kelly said. “He was very protective of Tony’s image.”

“What a set of pipes,” Kelly said. “Sitting next to him, even a whisper became a roar.”

Born Marshall Aaron Mayer in Los Angeles on Nov. 28, 1949, Marshall grew up in Hollywood, where he was first exposed to a microphone on the “Kids Say the Darnedest Things” segment of Art Linkletter’s “House Party.” At 10, he would sometimes drop by radio station KFWB, where the crew let him work as gofer, fetching coffee and copy.

After Marshall’s parents moved the family to Phoenix, he picked up his first full-time radio job, as a deejay from 7 p.m. to midnight. With a prematurely deep voice, he lied about his age to get through the door. He was 14.

Three years later, he was made a newsman at another station. Soon he was at Phoenix’s over-the-top rock station KRIZ, where he and his colleagues boosted their ratings with zany stunts: saving the seal living in Marshall’s bathtub, saving the city’s Tallahatchie bridge, promoting the grand opening of a supermarket chain called Ticonderoga — “like the pencil.”

The seal and the supermarkets were imaginary. The bridge, the setting of the popular 1967 song “Ode to Billie Joe” — was in Mississippi. Thousands of Phoenix residents attended a KRIZ rally for it anyway.

“We believed in creating theater on the radio,” said W. Steven Martin, a Phoenix radio personality whose “W” was a handle added to his name by Marshall, on air, on the spur of the moment.

“He told me that nobody named Steven Martin could become famous,” Martin said.

Marshall was a newscaster at the brassy, sensationalistic CKLW in Windsor, Ontario — Detroit killings were tracked on the “Motown Murder Meter” — before working for KCBQ in San Diego, and KHJ and KABC in Los Angeles. At the latter, Marshall hosted a talk show from Dodger Stadium.

He also delivered newscasts laced with anti-gang messages at the Los Angeles rap station KDAY, which called itself “The World’s Most Dangerous Radio Station.” Many listeners visualized “King News” — Marshall’s nom de rap — “as a black prophet,” The Los Angeles Times wrote in 1990, and were “probably shocked when they discover that this inner-city voice belongs to a white, 40-year-old former bodybuilder who used to be a sportscaster.”

All the while, Marshall traveled the U.S. to do televised ringside interviews of professional wrestlers. One of them once heaved Marshall, clad in his black tuxedo and white ruffled shirt, into the second row, injuring his back.

In later years, Marshall, an Oxnard, Calif. resident, worked at KVEN in Ventura and taught at California Lutheran University in Thousand Oaks.

In addition to his son, Marshall’s survivors include his wife, Judie, stepdaughter Eve Borders Ottis and granddaughter Kate.

Photo: Todd Franklin via Flickr