STUDY: Cable News Morning Shows Drastically Skew White And Male
Reprinted with permission from MediaMatters
A Media Matters analysis of morning shows on cable news networks from January 1 to March 31 found that white men make up an overwhelming percentage of guest appearances on CNN, Fox News, and MSNBC’s morning shows. The study found that black, Latino, Asian-American and Middle Eastern voices are critically underrepresented, and women make up only a quarter of guest appearances.
Black, Latino, Middle Eastern, and Asian-American guests were routinely underrepresented on CNN, Fox News, and MSNBC’s morning shows. On MSNBC, 89 percent of guests who appeared on Morning Joe during the time period were white. Of all the guests who appeared on Fox & Friends, 85 percent were white. And 83 percent of guests who appeared on CNN’s New Day were white. Additionally, white men comprised 72 percent of total guest appearances on MSNBC’s Morning Joe, 66 percent of all guest appearances on CNN’s New Day, and 65 percent of guest appearances on Fox & Friends.
Morning shows aren’t reflective of the racial and ethnic demographics of the United States. Latinos, who according to the census make up 17 percent of the population, were notably absent on morning shows. Just 5 percent the total guest appearances on New Day were Latino; Fox & Friends had 4.6 percent, and Morning Joe had less than 2 percent Latino representation. And even though 13 percent of the U.S. population is black, black voices were severely underrepresented on the cable morning shows. Across all three networks, the percentage of black guests did not reach double digits; 7 percent of guests who appeared on Fox & Friends were black, compared to 8 percent on New Day and 9 percent on Morning Joe. Across all networks, the representation of Asian-Americans — the fastest growing demographic in the U.S. — was less than 3 percent, with Fox & Friends leading with 2.3 percent, and New Day and Morning Joe following with 1.4 percent and 0.7 percent, respectively. The census doesn’t yet include data for the population size of people of Middle Eastern heritage. Media Matters’ analysis found that people of Middle Eastern heritage made up 2.4 percent of all guest appearances on New Day, 1.3 percent on Fox & Friends, and 0.2 percent on Morning Joe. Additionally, Middle Eastern women were entirely left out of Fox & Friends and Morning Joe.
It wasn’t just racial and ethnic demographics that didn’t match reality, but the gender breakdown as well. Even though men make up 50 percent of the U.S. population, men comprised more than three-quarters of all guests invited on morning shows. During the first three months of 2017, only 19 percent of guest appearances on Morning Joe were women. On New Day, 23 percent of guest appearances were women, while on Fox & Friends women made up 25 percent of total guest appearances.
Media Matters reviewed every edition of CNN’s New Day, Fox News’ Fox & Friends, and MSNBC’s Morning Joe from January 1 to March 31, 2017, and coded all guest appearances for gender and ethnicity. Network contributors and correspondents were included as guests when they were brought on to provide commentary and engaged in significant discussions with other guests or hosts, as opposed to just reporting on a news package. Media Matters defines a significant discussion as a back-and-forth exchange between two or more people.
Not all percentages add up to 100 due to rounding, inability to satisfactorily identify some guests’ ethnicities, and some guests identifying as multiple ethnicities. U.S. Census data comes from the most recent 2015 estimates and adds up to more than 100 percent due to respondents selecting more than one race in surveys. Census data for Middle Eastern guests could not be found as the census does not provide that category in its reports.
Madeleine Peltz and Katherine Hess contributed research to this study. Graphics by Sarah Wasko.