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Jeb Bush is going big for South Carolina, following his fourth-place showing in New Hampshire and previous 6th-place finish in Iowa. The next step: A new radio ad starring his brother former President George W. Bush.

Jeb’s previous campaign effort was a TV ad starring his mother, former first lady Barbara Bush, and a TV appearance in which she told the public how nice and polite he is. None of it particularly worked, especially in a campaign cycle where voters are going for insurgent candidates like Donald Trump and Ted Cruz on the Republican side and Bernie Sanders for the Democrats.

In the new ad, George W. Bush tout’s Jeb’s ability to be a military leader for dangerous times — which might rub some voters the wrong way, after Jeb’s previous inability to reckon with his brother’s legacy on the Iraq War.

(Audio via The Washington Post)

George W. Bush: This is President George W. Bush. We live in troubled times, with the military deployed around the world. We need a strong leader with experience, ideas, and resolve. There’s no doubt in my mind that Jeb Bush will be a great commander-in-chief for our military. Jeb has dealt with crises as the governor of Florida — and he did so with resolve, steadiness, and a calmness necessary in a good leader. He respects the military – he honors their families. He can make the tough decision to keep Americans safe, and our country free. And in a time of crisis, he will be a steady hand.

Announcer: Jeb Bush — trusted leadership for a stronger America.

Jeb Bush: I’m the only candidate for president who is running on my record – not away from it — and the only candidate with a real plan to defeat ISIS, balance the budget, and grow our economy. I’m Jeb Bush, I’m running for president, and I approve this message because I’m ready to lead.

Also notable that Jeb is the one who talked about growing the economy — yet another issue where people might not have the best memories of his brother’s administration.

Photo: George w. Bush, via Facebook.

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Danziger Draws

Jeff Danziger lives in New York City. He is represented by CWS Syndicate and the Washington Post Writers Group. He is the recipient of the Herblock Prize and the Thomas Nast (Landau) Prize. He served in the US Army in Vietnam and was awarded the Bronze Star and the Air Medal. He has published eleven books of cartoons and one novel. Visit him at DanzigerCartoons.

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