President Obama’s re-election campaign has released a brutal new ad attacking Mitt Romney’s record at Bain Capital.
The ad, entitled “Steel,” tells the story of a Kansas City steel plant which Bain Capital purchased and then shut down — after making a huge profit.
“It was like a vampire,” one laid off worker says. “They came in and sucked the life out of us.”
“Bain Capital walked away with a lot of money that they made off this plant,” says another. “We view Mitt Romney as a job destroyer.”
“If he’s going to run the country the way he ran his business, I wouldn’t want him there.”
The Obama campaign has also created a companion website to go along with the ad.
“Steel” follows roughly the same structure as the Newt Gingrich-aligned Super PAC Winning Our Future’s devastating attack film, “The King of Bain.” Both ads use testimonials from laid off workers to undermine the central thesis of Romney’s campaign: that his private sector experience taught him how to create jobs.
Gingrich’s ad was very successful, helping to contribute to the former Speaker’s blowout win in South Carolina.
Copyright 2012 The National Memo