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Tuesday, December 6, 2016

If President Obama wins Ohio and the election, much of the credit will go to this one ad:

It was so successful in framing Mitt Romney in the swing states during the summer that Priorities USA, the Obama-supporting Super PAC, brought it back for a huge spend when the polls tightened after the debate. Priorities USA’s Bill Burton explains why:

In our Ohio focus groups this week, we asked swing voters to name the television ads that stood out most to them, in all the welter of advertising they have seen. ‘Stage’ is the ad that most frequently came to mind: participants were able to describe it in detail and recall the emotional impact it had on them, despite the fact that it had not run in that market for over six weeks.

While this ad was hugely effective in defining Mitt Romney, it didn’t get nearly as much attention as this next ad:

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Copyright 2012 The National Memo