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Sunday, December 4, 2016

Even in a state of perpetual sleaze, some dirty deals stink more than others.

The most recent is a weird little law approved last spring that allows the South Florida Water Management District to enter the commercial billboard business.

The water agency usually sticks to flood control and Everglades restoration, touting itself as a defender of imperiled wetlands. Yet in coming months, 10 large electronic billboards are due to be installed on district holdings, which are public lands, with an additional 20 signs to follow in 2014.

And dig this: The water agency’s staff, parroting the coy language in the law, refers to these digital monstrosities as “public information systems.” The term billboard is being avoided like an embarrassing disease.

How did this latest travesty occur? Palm Beach Post reporter Christine Stapleton broke the story and did a fine job connecting the dots.

The billboard provision was quietly shoehorned into a crucial bill for the water district. Oddly, the amendment had no named sponsor in the Legislature, no footprints anywhere.

Even stranger: The billboard industry’s main lobby group apparently knew nothing about the proposal, including where it came from.

In time, though, the muddy waters would clear.

After the law took effect in July, the district’s staff informed its governing board that the agency could now erect these “public information systems” to display important service announcements such as flood warnings, drought advisories and Amber alerts. And oh, by the way, they could sell some advertising on them, too.

Board members, who are political appointees, voted 5-3 to move ahead with contract talks. Barely a month later, a company called Florida Communication Advisors was formed by a man named Harkley Thornton.

You might not be shocked to learn that Thornton was once on the board of the water management district, or that he’s a friend and former business partner of its current executive director, Melissa Meeker.

Likewise, you might not be flabbergasted to know that Thornton was also a Republican fundraiser and very tight with former House Speaker Dean Cannon, under whose reign the billboard giveaway was sneaked into law.

And finally, your jaw probably won’t drop when you hear that Thornton’s brand-new company, FCA, was picked over several other billboard firms to get the lucrative 10-year contract with the South Florida water district.

When one of the other companies complained, the agency backed down and gave it half the job. The digital signs will be owned by the water district, which hopes to someday make $3 million annually from its puny share of the profits.

As the final deal was put before the board, no mention was made of Thornton’s past tenure with the agency nor of his connection to Meeker.

And of course that vile word “billboard” was never uttered.