Super PACs are generally derided for bringing unfettered big money into campaigns. But WTFU2012.com — a new campaign from liberal Super PAC The Jewish Council for Education & Research — proves that they can also provide some unconventional energy to the political process.
In a now-viral video, the lovably profane Oscar-nominated actor Samuel L. Jackson delivers a poem scripted by the author of the children’s book Go the F*ck to Sleep, the audiobook of which he narrated. “Little Susie is too worried to sleep,” Jackson explains. “She can’t figure out why her family is so passive. It’s like they don’t know that Romney and his veep will remake the country in ways that are drastic.”
It’s a Dr. Seuss-like romp with an edge, as he addresses a family that supported the president in 2008 but has become pre-occupied in 2012. “It matters more this time,” Little Susie says. “But their eyes are shut.”
The goal is clearly to reactivate Obama supporters to donate and volunteer in the remaining weeks of the campaign.
“Sorry, my friend,” Jackson tells the family’s parents. “But here’s no time to snore. An out-of-touch millionaire has just declared war. On schools, the environment, unions and fair pay. We’re are all on our own if Romney has his way. And he’s against safety nets. If you fall, tough luck. So I strongly suggest you wake the f**k up.”
While comic and cartoon-like, the video speaks to its audience in a way official campaign commercials can’t. And it’s pretty f*cking funny.