Amid criticisms that he doesn’t seem to be taking the presidential contest seriously, Herman Cain’s campaign has released yet another gem. The video quickly progresses from awkward to hilarious, climaxing with Mark Block, Cain’s chief of staff and the chief operating officer of the Friends of Herman Cain, taking a long drag from a cigarette as cheesy music swells in the background. The potential impact of this ad? Cain just nabbed the sought-after YouTube addict’s vote, as this is bound to go viral as quickly as his gorgeous, pizza-themed rendition of “Imagine.”