The Obama campaign released an unconventional new ad this weekend mocking Republicans for their attempt to rebrand Mitt Romney at the upcoming Republican National Convention.

The ad, titled “The Do-Over,” is styled as a movie preview and rated “N” for “Not Gonna Work.” While poking fun at Romney’s hope to use “slick packaging” at the convention to give his campaign a “fresh start,” “The Do-Over” takes viewers through some of the lowlights of Romney’s campaign thus far.

“His only hope is: A convention re-invention,” the narrator says dramatically at one point in the ad. “And an Etch-A-Sketch, of epic proportions, will be shaken to its core.”

Watch “The Do-Over” below: