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Monday, December 09, 2019

Apple Lines Up Sept 9 Event, Seen Unveiling New iPhones

@reuters

SAN FRANCISCO (Reuters) — Apple Inc (AAPL.O) on Thursday invited journalists to a Sept. 9 event, where it is expected to unveil new iPhones and potentially a new version of its Apple TV set-top box.

The email invitation includes a colorful Apple logo with the sentence “Hey Siri, give us a hint,” referring to Apple’s popular digital voice assistant.

The company traditionally announces its new iPhones in September.

Apple is widely expected to unveil the iPhone 6S and the iPhone 6 Plus S. Typically, the company launches upgraded versions to existing phones under the “S” range.

Media reports have indicated that Apple is preparing for the largest initial production run for its next iPhones by the end of the year.

The new iPhones are also said to feature Force Touch technology, which can distinguish between a light tap and deep press.

Cross Research analyst Shannon Cross said she was also expecting a faster processor on iPhones.

“We assume that they may come out with a new iPad at the event as well,” Cross added.

When users posed the question in the invitation to Siri on their iPhones, Siri threw back responses such as “You’re cute when you’re desperate for information” and “You’ll have to wait until Sept. 9. I bet you were one of those kids who snuck downstairs to open presents early, weren’t you?”

The event will be held at 10:00 a.m. PT in the Bill Graham Civic Auditorium in San Francisco, which can hold about 7,000 people.

Apple did not immediately respond to requests for more details on the event.

(Reporting by Anya George Tharakan, Peter Henderson and Julia Love; Editing by Saumyadeb Chakrabarty)

Photo: Customers stand beneath an Apple logo at the Apple store in Grand Central station in New York City, July 21, 2015. REUTERS/Mike Segar

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Jeff Danziger lives in New York City. He is represented by CWS Syndicate and the Washington Post Writers Group. He is the recipient of the Herblock Prize and the Thomas Nast (Landau) Prize. He served in the US Army in Vietnam and was awarded the Bronze Star and the Air Medal. He has published eleven books of cartoons, a novel and a memoir. Visit him at DanzigerCartoons.

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