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New York (AFP) – King Digital, the maker of the wildly popular video game Candy Crush, fell below its IPO price in initial trading Wednesday on the New York Stock Exchange Wednesday.

Despite an overall rise in the market, King opened at $20.50 a share, below the company’s IPO price of $22.50.

The shares fell as low as $19.51 before rebounding to $20.48, 9.0 percent below the IPO subscription price.

King raised $500 million Tuesday from the sale of 22.2 million shares, and the shares trade under the ticker “KING.”

Established in 2002, King’s business has soared in the last two years thanks to the spectacular popularity of Candy Crush Saga, which boasts some 97 million players worldwide.

King makes money from players buying hints and other help to aid their climb through some 500 levels of the Tetris-like game.

But some analysts have questioned King’s staying power on the back of a game whose popularity could wane over time as users tire of it.

The company’s follow-up games have not attained the same level of popularity.

“The only way to find a hit is to launch many games,” King Digital chief executive Riccardo Zacconi told CNBC, explaining the company’s strategy.

“It’s a question of time,” he added.

AFP Photo/Philippe Huguen

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Jeff Danziger lives in New York City. He is represented by CWS Syndicate and the Washington Post Writers Group. He is the recipient of the Herblock Prize and the Thomas Nast (Landau) Prize. He served in the US Army in Vietnam and was awarded the Bronze Star and the Air Medal. He has published eleven books of cartoons, a novel and a memoir. Visit him at DanzigerCartoons.

Rep. Lauren Boebert

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Not unlike Rep. Marjorie Taylor Greene of Georgia and Rep. Madison Cawthorn of North Carolina, Rep. Lauren Boebert of Colorado is a far-right MAGA Republican who has gone out of her way to court controversy since being sworn into the U.S. House of Representatives in January 2021. The 35-year-old Boebert, a QAnon supporter and conspiracy theorist, is running on a pseudo-populist platform in her 2022 reelection campaign. But journalist Abigail Weinberg, in an article published by Mother Jones , demonstrates that Boebert’s image as a “straight-talking small-town business owner” is a sham.

“A close look at Boebert’s past reveals cracks in the narrative she’s built,” Weinberg explains. “And for several people who worked at her restaurant and know her personally, Boebert’s American dream has been more like a ‘nightmare.’”

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