Drones Now Doing Business In The Skies Above You

Drones Now Doing Business In The Skies Above You

By Tony Bizjak, The Sacramento Bee

Drones, once known as weapons of war, are undergoing a dramatic makeover as a hot new business tool in the sky. But, as with unmanned military craft, domestic drones are prompting concerns over safety and privacy.

No agency tracks how many drones are now buzzing overhead. But it’s likely hundreds a day hit the skies nationally on commercial missions, equipped with video cameras and launched by entrepreneurs looking for faster, cheaper and easier ways to provide services.

Lightweight drones, some hardly bigger than a Frisbee, shoot dramatic bird’s-eye videos of ski races and outdoor weddings. They provide aerial footage for car commercials and real estate promotions.

The new breed of small domestic drones — known more formally as “unmanned aviation systems” or “remotely piloted aircraft” — can sell for $1,000 to tens of thousands of dollars, depending on size and sophistication. Users say operating the remote-controlled, spider-like craft costs far less than hiring a helicopter or plane, and allows users to fly into tight spaces, including indoors.

“Drones are the future of aviation,” said Patrick Egan, a Sacramento, Calif.-based consultant and an advocate for unmanned commercial craft. “It is already here. They are around you. And they are flying and doing jobs; you just weren’t aware of them.”

There is a hitch, though: Federal policy prohibits the commercial use of drones. The Federal Aviation Administration requires that commercial flights use certified aircraft and licensed pilots. Low-altitude use of drones by hobbyists is allowed, as are some research projects that use the technology.

That commercial ban appears to be only temporary. Congress has given the FAA until September 2015 to write an initial set of rules on how to safely allow unmanned, commercial aircraft into U.S. airspace.

For now, FAA officials say, they’re sometimes issuing verbal warnings when they learn of drones being used for profit. A spokesman said the agency has sent about a dozen “cease and desist” letters. A Michigan florist recently said the FAA told him to back off plans to deliver Valentine’s Day flowers via drone. A Minnesota brewery also stopped delivering beer to ice fishermen after FAA officials saw a YouTube video the company aired, according to media reports.

The FAA has acknowledged issuing one fine, for $10,000. The drone operator in that matter has challenged the penalty before a National Transportation Safety Board judge.

As with other new technology, the evolution of drones has outpaced government regulations and sparked debate over what controls are appropriate. Advocates describe them as benign worker bees that could generate billions of dollars for the U.S. economy. Some advocates argue against any government restrictions, contending regulations could stifle a revolutionary industry. Others say the technology poses grave safety risks and personal privacy issues that must be addressed.

Large corporations and law enforcement agencies appear to be sitting on the sidelines while government sorts through the questions. But a growing assortment of smaller companies is eagerly embracing unmanned aircraft as a business tool, lured by the creative possibilities. Some business owners are pressing ahead, apparently unaware of the FAA prohibition. Others are proceeding on the assumption the federal government won’t try to clamp down on all drone users.

Roseville Automall in Roseville, Calif., recently used a drone to shoot video for what its advertising consultant described as a “visually appealing, unique and memorable” TV spot, designed to set the mall apart from competitors. Bruce Cambern of Skyhawk Communications, the auto mall’s advertising firm, said he wasn’t clear on what exactly the FAA might allow, but that he believes the agency should not be concerned about the use of a small drone at low heights and low speeds over private property.

“We don’t go up very high at all, barely past rooftop,” he said.

Christopher Brown of Next New Homes Group, a home sales and marketing company based in Roseville, called drones “a game-changer” for his industry. His company uses a small six-rotor copter to take videos and photos for housing developers to use in marketing materials.

“We used to have to hire a helicopter or airplane and hope the weather is perfect on the day we scheduled three weeks in advance, and hope we get the right shot from 1,000 feet,” he said. “Now we can do it from 100 feet with way more angles for one-tenth the cost.”

One Sacramento-area wedding photographer, who asked not to be named for fear of getting a call from the FAA, has begun offering drone aerials as part of his video package, mainly for outdoor weddings. At a recent wedding, he said his drone “drew more attention than the wedding cake. The guys will surround it.” He said he expects drones to be a wedding video staple within 10 years.

Sacramento videographer Justin Majeczky employs a home-built drone to take bird’s-eye videos of custom homes, showing off the surrounding property and views for potential buyers — and has his fingers crossed the FAA will not shut him down. He recently shot swooping aerials of a $20 million Tahoe lakeside mansion, giving viewers a sense of what the home and its dock look like from the lake.

Despite the enthusiasm, federal officials, pilots and others say safety is a major concern, and that regulations are needed before thousands of drones take to the skies in urban areas in the next few years. While many drones weigh no more than 3 pounds, others weigh a hefty 50 pounds or more, and can fly high enough to cross paths with commercial aircraft.

A drone operator in New York was killed just a few months ago when he was hit in the head by his drone’s rotors. Last summer, a drone crashed into the grandstands at a Virginia sporting event, causing minor injuries to three spectators. In another incident, captured on a widely circulated YouTube video, a drone careened into a bride and groom during a pre-wedding shoot.

Officials say the FAA needs to deal with questions of how remote aircraft operators will be able to detect and avoid other drones, and how to assure a drone can return safely to home base on its own if an operator loses contact.

Advocates contend that drones won’t be as dangerous as many people fear, if piloted by people who have proper training and skills. They point out that many domestic drones are merely the latest generation of the remote-control planes that hobbyists have flown for decades.

The FAA recently issued a statement saying it is taking its task seriously, and that it will proceed in “incremental” steps, starting first with proposals later this year for commercial use of unmanned aircraft under 55 pounds.

AFP Photo/Saul Loeb


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