Reprinted with permission from MediaMatters.
While Environmental Protection Agency (EPA) chief Scott Pruitt enjoys being feted by conservative and alt-right media outlets such as Fox and Friends and Breitbart.com, he and his top aides at EPA are openly hostile toward other journalists. An investigative report published by Mother Jones demonstrates just how committed Pruitt is to waging and winning his war against the press.
Reporters Rebecca Leber, Andy Kroll, and Russ Choma write about the EPA hiring a GOP-linked public relations firm, Definers Corp., to track and influence media coverage of the agency. From their December 15 article:
According to federal contracting records, earlier this month Pruitt’s office inked a no-bid $120,000 contract with Definers Corp., a Virginia-based public relations firm founded by Matt Rhoades, who managed Mitt Romney’s 2012 presidential campaign. Following Romney’s defeat, Rhoades established America Rising, an ostensibly independent political action committee that works closely with the Republican National Committee and Republican candidates to mine damning information on opponents. Other higher-ups at Definers include former RNC research director Joe Pounder, who’s been described as “a master of opposition research,” and senior vice president Colin Reed, an oppo-research guru billed as “among the leaders of the war on [Sen. Elizabeth] Warren.”
The PR firm will equip the EPA with sophisticated “war room”-style media technology, the story reports:
The company also specializes in using the press and social media to “validate your narrative.” According to the company’s website, one of the tools to help do this is its “Definers Console” media-tracking technology. Reed said his firm contracted with Pruitt’s office at the EPA, which is the first governmental client to pay for the Definers Console. The technology promises “war room”-style media monitoring, analysis, and advice, according to marketing materials. A brochure for the Console assures users that they will be able to “monitor for potential crises, as well as to track their message dissemination, relevant responses to their messaging, and what competitors’ actions have been.”
Media Matters has previously reported on Trump officials’ tendency to appear on far-right and right-wing outlets and stations. Pruitt has been a key player in this trend; during his first six months at the EPA, he gave more interviews to Fox News than to all other major television networks combined.
At the same time, Pruitt’s EPA has publicly displayed hostility toward reporters at mainstream outlets. In late October, New York Times reporter Eric Lipton asked for comment on a story about the agency’s decision to make it harder to track the health consequences of certain industrial chemicals. EPA spokeswoman Liz Bowman emailed this response: “No matter how much information we give you, you would never write a fair piece. The only thing inappropriate and biased is your continued fixation on writing elitist clickbait trying to attack qualified professionals committed to serving their country.”
In September, Associated Press reporter Michael Biesecker co-wrote a story about flooded toxic waste sites in Houston. The EPA then made the unprecedented move of criticizing the reporter by name in a press release: “Unfortunately, the Associated Press’ Michael Biesecker has a history of not letting the facts get in the way of his story.”
Pruitt’s decision to hire Definers Corp. again demonstrates his willingness to go all-in on the Trump administration’s larger campaign to manipulate and undermine the free press.
The backing of this high-tech media firm will empower Pruitt to continue rebuffing basic public transparency, spinning the consequences of his deregulatory agenda, and muddying his climate science denial. The press will need to be ever vigilant, even while it’s under attack.
Header image by Sarah Wasko / Media Matters