The National  Memo Logo

Smart. Sharp. Funny. Fearless.

Monday, December 09, 2019 {{ new Date().getDay() }}

By Brian Hyslop, Pittsburgh Post-Gazette (TNS)

For many professionals, LinkedIn is the lone source for networking. So it’s probably time to revisit your profile on the online networking site to gauge its effectiveness.

Does it say you are motivated, creative, passionate, or driven? Those are all on LinkedIn’s list of 2014’s Most Overused Buzzwords from more than 332 million members’ profiles worldwide.

Rounding out the U.S. list are: extensive experience, organizational, strategic, track record, responsible, and problem-solving.

So should you forgo using keywords? Absolutely not.

Keywords are crucial because, like search engine Google, the LinkedIn programming uses them in its search function, said Viveka Von Rosen, author of LinkedIn Marketing: An Hour a Day.

But she said it is better to give examples of experience or creativity rather than just say you are experienced or creative. “It’s better if you can give a story or example of how you saved the day, or how your expertise resulted in beneficial results, or how your knowledge helped a client or how your capabilities resulted in more sales.”

Von Rosen had some more suggestions for polishing a LinkedIn profile to get more attention.

  • “You have to have a photo,” she said. Keep it professional. Photos of kittens don’t work unless you’re a veterinarian — and maybe not even then. Catherine Fisher, LinkedIn’s career expert, writes in her blog post, “How to Brand Yourself Without Sounding Like Everyone Else,” that profiles with a photo are 14 times more likely to be viewed.
  • Make sure your first name is in the first name field and your last name is in the last name field. Some people try to cram their degrees and job titles in there. Not only does it make you harder to find, it goes against LinkedIn’s user agreement.
  • The website profile’s Summary section should tell a story of why someone should hire you. “Tell a potential employer how they would benefit,” Von Rosen said. “What’s in it for them?”
  • It’s crucial to collect between 10 to 15 recommendations, essentially the LinkedIn version of a reference on your resume.
  • Take advantage of the ability to add media, such as PDFs of your work, videos or files that prove your credentials.
    Von Rosen, listed by Forbes magazine as a top social media influencer for three years running, said to raise a profile on LinkedIn, a person has to give more than they get.

That means helping others by sharing information, posting industry and company news, and answering questions. “Those things have the advantage of establishing you as an expert,” Von Rosen said.

And they have an added benefit.

“If you have a gracious and giving personality, that is much more likely to engender trust,” Van Rosen said, pointing to the famous saying by Bob Burg, noted author of Endless Referrals: “All things being equal, people will do business with, and refer business to, those people they know, like and trust.”

© 2015 Pittsburgh Post-Gazette, Distributed by Tribune Content Agency, LLC

Image: Nan Palmero via Flickr

Advertising

Start your day with National Memo Newsletter

Know first.

The opinions that matter. Delivered to your inbox every morning

Wandrea "Shaye" Moss

YouTube Screenshot

Just who deserves protection in America?

If you observe the folks this country chooses to protect and chooses to ignore, you may get an answer that doesn’t exactly line up with America’s ideals.

Keep reading... Show less
YouTube Screenshot

The First Amendment reflects a principled but shrewd attitude toward religion, which can be summarized: Government should keep its big fat nose out of matters of faith. The current Supreme Court, however, is not in full agreement with that proposition. It is in half agreement — and half is not enough.

This section of the Bill of Rights contains two commands. First, the government can't do anything "respecting an establishment of religion" — that is, sponsoring, subsidizing or providing special favors for religious institutions or individuals.

Keep reading... Show less
{{ post.roar_specific_data.api_data.analytics }}