Lo-Cal No No?

AlterNet tells us that choosing the low-fat or low-calorie options on a restaurant menu may actually backfire and cause us to pick unhealthy options.  The study by the Journal of Consumer Research showed that “on average, when low-calorie dishes were separated, participants chose dishes that contained 11 percent more calories. When calorie information was posted next to the dish, participants must have found the information helpful because they chose dishes that were 15 percent lower in calories. The average calorie selection for the traditional menu, however, was a whopping 1,235 calories — almost half the FDA’s recommended daily limit, which Parker says speaks to the people’s ineptitude judging calorie content. So, posting calorie content can help, but posting it in its own category is counter-productive.”

Photo: Sarah R via Flickr