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Reprinted by permission from Alternet.

As protests of Trump-endorsed products continue apace, researchers are finding that a majority of Americans are losing their appetite for Trump’s brand.

According to a new consumer survey, nearly half the population is less likely to use a product endorsed by President Trump, and nearly a third would boycott it entirely.

“We know Trump is a very polarizing figure, but these data suggest that the people who don’t like Trump feel much more strongly about it than the people who do like him,” said Steven Millman, Simmons’ chief scientist.

The NBC News/Simmons Research survey asked respondents three questions:

  • Would you be more likely to use a product endorsed by President Trump?
  • Would you be less likely to use a product endorsed by President Trump?
  • Would you actively boycott a product endorsed by President Trump?

While partisanship plays a big role, self-described Republicans appeared fairly neutral, showing a mere 8-point difference between “more likely” and “less likely.” Independents performed much like Democrats, who predictably reported strong opposition to Trump-endorsed products — a 61-point difference.

While conservative-leaning brands like Cracker Barrel, Hobby Lobby or NASCAR might stand to benefit from a presidential endorsement, the opposite is just as likely to occur. Case in point: CEOs and founders like Home Depot’s Bernie Marcus continue to face backlash for supporting Trump.

Photo by Wordshore

Reprinted with permission from Alternet

The re-election campaign of soon-to-be-former President Donald Trump spent $3 million for a recount of votes in Wisconsin in the hopes of throwing out tens of thousands of absentee and early ballots cast in support of President-elect Joe Biden.

But Trump's $3 million dollar gambit hasn't paid off. In fact, it actually increased Biden's lead over him by 132 votes. As Slate explains, Trump was specifically asking for recounts in Dane and Milwaukee Counties, two Democratic strongholds where Biden beat Trump by over 360,000 votes total.

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