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Jonathan Alter explains how Newt Gingrich has talked his way to the cusp of the GOP nomination in his new column, “Gingrich Uses Fog Of Words To Cloud Our Memory:”

Newt Gingrich is back in contention for the Republican presidential nomination partly because he understands the power of words, the pervasiveness of amnesia, and the dark art of making them work together.

It’s still hard to imagine Gingrich as president. He’s likely to blow himself up before next November. But the scary thing for Democrats is that Gingrich grasps these subtextual forces better than they do. It makes him a less predictable and possibly more dangerous opponent than Mitt Romney in the general election.

Gingrich helped Republicans seize control of the House of Representatives in 1994 with the help of “key words” tested by pollster Frank Luntz, who designed the “Contract with America.”

In 1990, Gingrich’s political action committee, GOPAC, put out an audio cassette with advice for Republican candidates. Gingrich followed up with a famous memo to Republicans called “Language: A Key Mechanism of Control”:

Senatory Lindsey Graham with President Trump

Photo by The White House

Reprinted with permission from Alternet

In a worst-case scenario for Republicans — and a best-case scenario for Democrats — the GOP would not only lose the White House in November, but also, would lose the U.S. Senate and watch Democrats expand their majority in the U.S. House of Representatives. Journalists Olivia Beavers and Juliegrace Brufke, in an article for The Hill, discuss the possibility of a major blue wave in November and the fears that Republican activists are expressing behind closed doors.

Some Republicans are privately expressing what Beavers and Brufke describe as a "growing sense of doom." A GOP source, presumably interviewed on condition of anonymity, told The Hill, "If the election were today, we would lose the House, the Senate and the White House."

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