Tag: benny johnson
Megyn Kelly and Trump

As Midterms Approach, MAGA Influencers See Their Audiences Shrinking Rapidly

With the midterms so close they’re effectively “happening now,” the “MAGA media machine” that carried President Donald Trump into office is falling apart. According to a new report by the New York Times released Friday, while they were once united in their support for Trump, “right-wing influencers are embroiled in feuds and losing viewers, creating a problem for Republicans in the midterm elections.

“The vote is in November, but the heart of the midterms is happening now,” said Ryan Broderick, the founder of Garbage Day, a newsletter about online culture and influence. “A lot of the propaganda that they’re pushing out just isn’t really connecting the way it would have even three or four years ago.”

As the Times details, much of that “propaganda” used to come via an army of online influencers, like Benny Johnson, Dan Bongino, Megyn Kelly, Candace Owens, Ben Shapiro, and more, the majority of whom have seen their audiences shrink dramatically over the course of Trump’s second term. Per the Times, “The shifts add to a growing body of evidence that suggests the audience for pro-Trump content has fallen from its heights and, for some creators, has reached new lows. Views are dropping for many of Mr. Trump’s greatest allies, while some figures on the right who have taken to criticizing Mr. Trump are showing uneven gains.”

This situation has threatened the media messaging ecosystem that the Republican Party depends on. According to the Times, of the dozen leading MAGA content creators analyzed, “Only a few saw their audiences grow since Mr. Trump’s inauguration, while many more have seen their viewerships decline. Some creators, like Ms. Owens drew new audiences by posting about a broader range of topics.”

Experts attribute the shift to a number of factors, “including the difficulty in stoking political outrage while Republicans control Washington, along with a quieter midterm season. All content creators are also subject to the whims of algorithms, like on X, which can change without explanation and impact their reach. A fresh generation of influencers, such as Clavicular and the YouTube creator Asmongold, have also siphoned away viewers by speaking about politics alongside other topics like gaming and relationships.”

“It seems that everyone in the space is experiencing a drop-off in views from 2025,” wrote Nick Fuentes, a white nationalist influencer who was once an avid Trump supporter but has become deeply critical of the president. “Seems as though 2025 was the anomaly either due to organic interest or potentially artificial boosting.”

In fact, after a period of declining viewership, both Fuentes and Owens have seen their audiences grow more recently as they’ve begun criticizing Trump. According to the Times, “The success of disaffected Trump supporters like Mr. Fuentes and Ms. Owens suggests they will play a larger role in the future of right-wing content online.”

Reprinted with permission from AlterNet

Whining Wingnuts Can't Figure Out How To Spin Trump's War Anymore

Whining Wingnuts Can't Figure Out How To Spin Trump's War Anymore

As President Donald Trump’s war on Iran extends into its sixth month, some figures on the right are recalibrating their messaging from an original demand for maximalist victory to something much more modest.

Although the war has created some fractures in right-wing media, at the outset of the conflict it had no shortage of boosters — either Iran hawks or MAGA hacks. Now, as the Iranian government has survived months of bombing and operationalized its previously unrealized control of the Strait of Hormuz, some of those pundits are scaling back their ambitions.

MAGA influencer and right-wing media weathervane Benny Johnson provides the clearest example of this trend. On March 12, Johnson, who initially was both skeptical of the war and giddy with the promise of U.S. world domination, offered a particularly Trump-ian rebranding proposal.

“Can we rename the Straits of Hormuz the Straits of America, please?” Johnson said. “Are we there yet? We should be there.”

Fast forward to July 26, with the public turning against the war and any endgame seemingly a distant prospect, and Johnson sounded quite different.

“If Iran oversees boats in the Strait of Hormuz, that doesn’t bother me one bit,” Johnson said. “I’m not going to lose any sleep over it. I didn’t care about it ahead of time, and that’s where we were before the war, and I don’t care about it now really. I want — oil was less than $2 a gallon in January of 2026, so that’s kind of where my head’s at.”

Johnson’s about-face may be the most dramatic rhetorical retreat, but he’s not alone. Newsmax host Carl Higbie, who endorsed bombing Iran “back to the stone age” in late February, spent months praising the Trump administration’s plan for the war only to recently change his tune.

“Now, the bulk of the people in that press briefing room are so high on their own farts that they stick their nose in the air and [say] well, if I don’t know the plan, that means Trump doesn’t have a plan,” Higbie said on April 6.

“You know what?” Higbie added. “The Pentagon and Trump and the State [Department] — they owe us no explanation on what they plan to do.”

A chyron on his April 23 show read: “Legacy media falsely claims Trump has no plan w/ Iran.”

This is the highest — not to sound crass again — return on investment in military history,” Higbie said on June 17, while discussing the deaths of 13 U.S. service members.

But in the last few days, Higbie has started to express some doubts about the Trump administration’s larger strategy even as he continued to push for dangerous escalations.

“This is now a war — this is a turn of events in timeline,” Higbie said on July 23 in response to Secretary of Defense Pete Hegseth asking Congress for additional military funds after four more U.S. service members were killed.

“You said you need this much more money,” Higbie continued. “So tell us what it buys us.”

“I will pay my taxes twice this year to help with that nut if you tell Congress that this is what we want to do and this is how we’re going to achieve it,” he added. “Like the first mission in Iran, Midnight Hammer — there was [an] objective, it was planned, there was action, and completion. And then you go get Congress to buy in and they declare war. … For God’s sakes, give those families on the tarmac today a reason their children died.”

The chyron read: “Define the mission.”

Like Johnson, The Daily Wire’s Michael Knowles has alternately expressed hesitancy about the war while also defending the Trump administration from accusations of “hypocrisy.” Still, on March 10 he was willing to dismiss the concerns of right-wing critics of the campaign to that point.

“As I’ve said from the beginning of the Iran war — very, very high stakes for President Trump,” Knowles said. “But as of now, all the ‘panicans’ predictions have been wrong. Like, all of them.”

But more recently, Knowles acknowledged the war’s deep and growing unpopularity in a monologue about the House of Representatives passing a war powers resolution in opposition to the conflict.

“It’s a leading indicator that the appetite for this war is waning, not just with the broader public but even among the legislators,” he said on July 24. “So I agree in principle it would be good to wrap-up the war, but this is the problem with war. … These situations can really spiral out of control.”

“It should be wrapped up, but there’s no end in sight,” Knowles concluded. “Because in war, your opponent gets a say.”

This shifting rhetoric shows the delicate balancing act right-wing media are engaged in: The hawks want to escalate and the hacks want to continue to ingratiate themselves with the administration, while even Trump voters are growing more opposed to another forever war.

Reprinted with permission from Media Matters


Ten Years Later, Right-Wing Media Ghouls Revive Bogus Seth Rich Murder Conspiracy

Ten Years Later, Right-Wing Media Ghouls Revive Bogus Seth Rich Murder Conspiracy

It's 2026 and MAGA lickspittle Benny Johnson is hosting a discussion of whether Hillary Clinton had former Democratic National Committee staffer Seth Rich killed in 2016.

“This is why it's called a conspiracy theory,” former American Conservative contributing editor Chris Brunet told Johnson during a lengthy interview about Rich’s tragic murder on Johnson’s show Wednesday. “It's because it's a conspiracy of top DNC officials, including Hillary Clinton, to essentially murder Seth Rich in cold blood, is the conspiracy theory. And I believe that's what happened. I don’t believe he was the victim of a random mugging.”

Brunet added that President Donald Trump “should open a new investigation into the murder of Seth Rich to try to find his killers.”

“I would love for there to be a full investigation into this,” Johnson replied, later telling his audience to subscribe to Brunet’s Substack and “send tips if you know anything about this.”

These ghouls are reviving the Seth Rich conspiracy theory nearly a decade after it first became a cause célèbre for the online right, which baselessly linked Rich’s tragic murder on July 10, 2016, in what police determined was an unsolved botched robbery while he was walking home late at night in Washington, D.C., to WikiLeaks’ release 12 days later of thousands of internal DNC emails whose contents damaged Clinton’s presidential campaign.

News accounts citing intelligence sources quickly suggested that Russian hackers had stolen the emails and provided them to WikiLeaks; the U.S. intelligence community publicly stated in October 2016 that Russia had hacked the DNC; and the final report from then-special counsel Robert Mueller, who secured indictments against 12 Russian intelligence officers for the DNC hack, concluded that the emails were stolen and released through WikiLeaks as part of a Kremlin plot to undermine Clinton’s campaign.

But right-wing conspiracy theorists, seeking to undermine arguments that Trump was too close to the Kremlin, claimed based on just about nothing that Rich had been the true source of the emails, and that he had been murdered — perhaps on Clinton’s order — in retaliation for their release.

The conspiracy theory was relegated to far-right fever swamps at first. But the story burst into the mainstream 10 months after Rich’s death, after Fox News published a thinly sourced online article and aired a series of on-air segments that bought into the far-right narrative. Veteran Fox host Sean Hannity became the conspiracy theory’s biggest champion, arguing that it debunked “the whole Russia collusion narrative.”

Meanwhile, Rich’s anguished family begged him and the rest of the conspiracy theorists to stop. “With every conspiratorial flare-up, we are forced to relive Seth’s murder and a small piece of us dies as more of Seth’s memory is torn away from us,” his parents wrote in The Washington Post. Ultimately, Fox retracted its article, claiming that it had not met the network’s standards, and Hannity stopped talking about the story.

This was perhaps the saddest and most grotesque saga I’ve seen come out of the right-wing media in my 19 years at Media Matters. And as the 10th anniversary of Rich’s murder approaches, the conspiracy theorists are back.

The hook for Brunet’s appearance on Johnson’s show is an allegation from attorney Ty Clevenger, posted online Monday and boosted the next day by the conspiracy theory site Gateway Pundit, claiming that “an attorney for the government told me that I would soon be getting confirmation that several hundred pages of documents related to Seth Rich were found in a previously-hidden room at FBI headquarters” where they were supposedly “among the files designated for destruction.”

Jim Hoft, an endless font of credulity and stupidity, explained in his post why this is supposed to matter:

This is the same FBI that originally told Clevenger back in 2017 it had zero records on Seth Rich because the bureau “was not involved” in the investigation of his death. They claimed it was nothing more than a “botched robbery” handled solely by local D.C. police.
Over the years, through relentless FOIA litigation and court pressure, the FBI has been forced to admit it actually possesses thousands of pages of Seth Rich documents, including his work laptop, an image of his personal laptop, and a DVD. Yet they continue to fight tooth and nail to keep the full truth hidden.

One possible explanation for this alleged disparity is that while the FBI did say in May 2017 that it was not involved in the investigation of Rich’s death, Mueller’s April 2019 final report suggests that some investigation did subsequently take place: It specifically confirms that Rich was not the source that provided the DNC emails to WikiLeaks. The records, in other words, could have been created while the FBI was knocking down the online right’s conspiracy theory.

The fever-swamp explanation, however, is that the FBI was in on the conspiracy in which Clinton had Rich killed for leaking the DNC emails to WikiLeaks, covered it up, kept all the evidence through the four years of the first Trump administration and the four years of the Biden administration and only decided to destroy them when Trump came back into power, but waited too long and his minions found it.

Dabbling in this particular insanity is not without risk. While Fox did not hold its employees accountable for their repulsive behavior, the network paid what was reportedly “a lucrative seven figure payment to the Rich family” to get them to settle a lawsuit. But the story offers Johnson’s ilk a priceless opportunity to talk about FBI documents that aren’t the Epstein files that acting Attorney General Todd Blanche is illegally withholding.

Reprinted with permission from Media Matters

Facing Iran Fiasco, MAGA Media Figures Choose Propaganda Over Independence

Facing Iran Fiasco, MAGA Media Figures Choose Propaganda Over Independence

The right-wing media’s debate over the reported memorandum of understanding between the United States and Iran provides a test of whether, ten years after President Donald Trump first took power, his supporters are still capable of independent thought. Some of the biggest names in MAGA propaganda are failing it.

The framework agreement Trump and Vice President JD Vance reportedly signed virtually on Sunday appears to leave the U.S. in a worse geostrategic position than before they launched the war with Iran in February — but the full terms of the U.S. surrender are unclear because the actual text of the memorandum has yet to be released. Trump said Monday that the American people won’t be able to see the “very powerful document” that he’s already signed on their behalf until “sometime after Friday,” when a formal signing event is scheduled. Vance, meanwhile, has been on a media tour purporting to describe in detail the contents of the agreement that he signed, which he claims is “about a page and a half” long and a “very general” document.

If you have two functioning neurons to rub together, this seems very suspicious. Why is Vance going on Fox News host Sean Hannity’s show to talk up the MOU — while complaining that the U.S. press is adopting “talking points and propaganda” from the Iranian regime “that has no support in the text of the agreement that we've actually negotiated” — rather than simply putting out the document so the public can see it? Are the terms supposed to be so good for the U.S. that we’re worried about embarrassing Iran?

The lack of disclosure is raising concerns among some of MAGA’s hawks, who supported launching the war and prefer to see further escalation rather than an agreement that ends the conflict.

“I have asked for days, why can’t we, the people, see the damn MOU?” Fox host Mark Levin posted to social media on Sunday night. “Not through people briefed by an anonymous person. Honestly, I’ve never seen anything like this. If it is a great outcome for peace, then release it.”

“Alright, so, we still don’t have much information at this point,” Ben Shapiro complained Monday at the beginning of his podcast on the reported agreement. “No text to the MOU. Could have been released — I mean, it’s been signed. We know that because that’s been announced by the administration.”

“We still have a lot of questions,” Shapiro continued. “So here’s the thing: Just release it, then we can talk about things we know. Because that’s the really cool thing about written agreements. They’re filled with words, and those words, we can all read them and they mean things, and then we can understand what they mean, and then we can discuss them publicly. Either that or we don’t have any choice but to speculate.”

And Substacker Erick Erickson noted on Tuesday that “the administration has been conspicuously slow to publish” the text of the agreement, adding: “When a deal is good, you release the text. When you guard it, you are managing a story rather than reporting a victory.”

But plenty of big MAGA players are willing to help the administration manage the story by shilling for the MOU without showing much interest in why Trump won’t just release the text of the agreement they are cheering for.

Hannity interviewed Vance Monday night and had the vice president walk him through the purported ins and outs of the unreleased agreement. The host did raise the issue of the document text, though he presented it as an opportunity for Vance to rebut a critical talking point rather than an actual issue.

“A lot of people are questioning why not release the memorandum of understanding,” Hannity said. “You said it will happen this week.”

But when Vance responded by citing vague “sequencing” concerns and saying that Trump wants to keep it secret until the Friday signing, Hannity swallowed that without further comment.

“Trust in Trump” was MAGA shill Benny Johnson’s take on Sunday, acknowledging that he didn’t know the details of the agreement but nonetheless celebrating it as “historic,” “the deal that we all wanted,” an Iranian “surrender” and a “massive W” for the president.

And Fox host Jesse Watters, a similarly credulous buffoon, seemed to reel off the administration’s talking points while scoffing at the “fake news” and “Iranian spin.”

“The details of the deal, they'll be released after Friday. Everybody will be able to read it,” he said, apparently incurious about why the text wouldn’t be available sooner.

Trump has spent years culling his propagandists through scandal, corruption, crimes, and insurrection. What remains at the highest levels of right-wing media are the purest hacks.

Reprinted with permission from Media Matters

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