Tag: maga influencers
In MAGA Media Hierarchy, Benny Johnson Is Trump's Top Turd Polisher

In MAGA Media Hierarchy, Benny Johnson Is Trump's Top Turd Polisher

The top tier of the MAGA influencer ecosystem is a clownshow.

Tucker Carlson is warring with Ben Shapiro over just how much antisemitism right-wing audiences should be willing to tolerate. Candace Owens is being sued (and, she claims without evidence, targeted for death) over her debunked conspiracy theory that the first lady of France is secretly a transgender woman. Laura Loomer, a self-described “proud Islamophobe” who once handcuffed herself to the doors of Twitter HQ to protest her banning by the service, is now a credentialed member of the Pentagon press corps and keeps getting Trump officials fired for insufficient loyalty. And Megyn Kelly has gone in just a few short years from anchoring a newsmagazine show for NBC to debating whether Jeffrey Epstein’s victims were young enough for him to be described as a pedophile.

But Benny Johnson stands out, even among this collection of cranks, grifters, propagandists, and sycophants. He is the Jesse Watters of the streaming set, someone who has parlayed having absolutely nothing to add to any conversation into a lucrative career as a shill for President Donald Trump.

Johnson has had perhaps the best 2025 of any streamer on the right. His YouTube videos have amassed more than 1 billion views in total this year — only Kelly compares among right-wing news and politics hosts, while Joe Rogan garnered 890 million views over the same period. Johnson's YouTube subscriber base grew by nearly 120%, with his 3.3 million new subscribers representing the largest total increase among the 400+ channels we track that are affiliated with right-leaning and left-leaning online shows. (Analysis of new YouTube subscribers and total channel views is based on data collected from Social Blade.)

All the while he hobnobbed with Trump administration power players and GOP elites, flying with Vice President JD Vance, broadcasting from House Speaker Mike Johnson’s (R-LA) office during a joint session of Congress, and boasting of his contacts with White House officials.

Johnson’s rise demonstrates that what drives influence within the MAGAsphere is not diligent reporting or willingness to speak truth to power, but a willingness to loudly say whatever will make the president happy.

The streamer’s backstory is a testament to the complete lack of ethical standards within right-wing media. After getting his start at The Blaze, the right-wing outlet founded by Glenn Beck, Johnson made a foray into mainstream media in 2012 when he joined Buzzfeed News. Though he built a reputation there for viral content, he was fired after two years for serial plagiarism. That journalistic crime is often career-ending in mainstream outlets — but Johnson was swiftly welcomed back to the right-wing ecosystem, with subsequent jobs at National Review, Independent Journal Review (where he again faced plagiarism allegations), The Daily Caller, Turning Point USA, and Newsmax.

Johnson went independent in 2023, focusing on his personal podcast, streaming, and social media platforms. The following year, the Justice Department charged two individuals with covertly channeling $8.7 million from a Russian state-controlled propaganda outlet to the production companies of three U.S.-based right-wing YouTube stars in return for videos prosecutors said supported the Russian government’s goals. One of those beneficiaries of the Kremlin propaganda plot was Johnson, who described himself as an unwitting “victim” of the scheme. He was not charged with wrongdoing.

If Johnson’s conduct was not criminal, it does suggest that he was either stupid or venal enough to take millions of dollars without wondering where it came from. But a year later, it turns out no one on the right cares: He retains a fast-growing viewership and what appears to be a voice at the highest levels of Trump’s regime.

On The Benny Show, no Trump turd goes unpolished

Trump’s right-wing media coalition, united by his cult of personality and their shared hatred of the left, powered his return to the White House. But fissures soon emerged, as commentators split with the president — and each other — over his handling of issues like the Russia-Ukraine war, tariffs, U.S. strikes on Iran, immigration enforcement and reforms, and, most of all, the Jeffrey Epstein case.

Johnson tends to stay out of such squabbles. While he has some policy preferences — he hates food stamps, claims that “every single thing you hate about your life right now” could be “fixed by mass deportations,” and wants to “destroy” Social Security, for example — Trump is his top priority.

Any time Trump needs someone to move his bullshit, he can count on Johnson to show up with a shovel, a wheelbarrow, and a smile. There’s no lie too absurd for him to parrot, no corruption he won’t defend, if it will help the president achieve his aims.

Want a rationale to send troops into cities like Portland or Washington? Benny will declare to his audience that the former “has been conquered by antifa” and the latter has “entire neighborhoods” that “need to be bulldozed.”

The stiff tariffs you unilaterally implemented causing chaos in the markets? Benny will explain to his viewers that the economic “pain” is the result of “demonic possession,” and assure them that “losing money costs you absolutely nothing.”

Got a problem with a journalist getting accidentally added to the administration group chat in which your underqualified defense secretary is sharing attack plans? Benny will shift the blame to “a backdoor splinter cell group inside the CIA” and the reporter, who should be arrested.

Taking heat because the Qatari government gave you a jet described as a “flying palace” to replace Air Force One? Fret not — Benny says that is “totally permissible” and “normal.”

Need someone to carry water for your administration’s comically inept claim that President Barack Obama directed a “treasonous conspiracy”? Benny will host a discussion about whether Obama should face a “military tribunal.”

On the rare occasions when Johnson strays, he is quick to return to the MAGA fold. When the Justice Department and FBI triggered a right-wing media meltdown in July by debunking some of its cherished Epstein claims, Johnson initially joined in. But even then, he made clear that his complaint was not with Trump, claiming that his “love” for the president was “without question.”

And when Trump needed someone to clean up after new reporting detailed his own close relationship with the convicted sex offender later that month, Benny reverted to form, claiming that the reporting was “a hoax” and “the scandal is in who wrote the story.”

Johnson’s mutually beneficial relationship with the Trump GOP

Sometimes Republicans who might actually have principles consider acting on them and defying Trump in some way. All year long, when that has happened, Johnson has stepped in to keep them in line. And the Trump administration has rewarded him with access.

When Robert F. Kennedy Jr.’s anti-vaccine extremism jeopardized his Senate confirmation in January, for example, Johnson warned recalcitrant Republicans that they were courting annihilation. “Senators must confirm RFK or face the absolute whirlwind of some very, very powerful forces of MAHA and MAGA that will absolutely torch them and will destroy their careers because you've proven to us what you actually believe and who you actually are,” he said.

When Sen. Lisa Murkowski (R-AK) said she would oppose Fox News host Pete Hegseth’s nomination to lead the Pentagon, citing in part the “allegations of sexual assault and excessive drinking” that had dogged his nomination, Johnson said that he would make an example of the “vengeful witch.” Declaring a “jihad” against the senator, he said he would “physically travel to Alaska. Expect a massive, well-funded primary challenge for Lisa Murkowski.”

Johnson credited his own work with helping to keep Republicans from abandoning Hegseth amid the Signalgate scandal.

“Well, just like the — just like at the Pentagon, and you saw the same op run against Hegseth — and we think that RFK is going to obviously survive the same way that Hegseth did, and we're going to help him do it, obviously,” he explained in September. “We're going to make sure that we stiffen the backbone of anybody who would come against him.”

The Trump administration and GOP appreciate the existence of a toady with Johnson’s reach.

  • In late October, Johnson accompanied JD Vance for the vice president’s appearance at a TPUSA event in Mississippi, flying with him on Air Force Two and getting “one on one time” to “sit and chill” with the vice president.
  • In October, Johnson went on a ride-along with Homeland Security Secretary Kristi Noem and Immigration and Customs Enforcement officers as they raided a Walmart and visited a detention facility. He also toured Portland ICE facilities with Noem.
  • Brendan Carr, the Trumpy chair of the Federal Communications Committee, issued his threat to ABC and its affiliates over Jimmy Kimmel’s jokes during a September appearance on Johnson’s show.
  • Benny kicked off an August White House press briefing from the “new media” seat, at one point asking Press Secretary Karoline Leavitt: “Will the president consider giving the Presidential Medal of Freedom to ‘Big Balls?’’
  • He received an invitation to stream about Trump’s March congressional address from Mike Johnson’s office, where he interviewed the speaker to celebrate passage of Trump’s signature economic bill.

Johnson also frequently mentions what his “little birdies” in the Trump administration — including the president himself — are telling him about events.

No one has lashed themselves to Trump and his administration more than Johnson. But as the president’s poll numbers circle the drain and his allies launch proxy fights over who will be the GOP’s standard-bearer in 2028, where does that leave Benny?

Not A 'War': Trump And MAGA Exploit Kirk's Murder To Suppress Opposition

Not A 'War': Trump And MAGA Exploit Kirk's Murder To Suppress Opposition

Charlie Kirk, a powerful right-wing activist, popular podcaster, and close friend and ally to President Donald Trump, was shot and killed while speaking at a college in Utah on Wednesday. Politicians of both parties and commentators across the spectrum, including myself, have responded with condemnations of the act as both the tragic murder of a young husband and father and an act of political violence that must be anathema if we hope to preserve our country as a liberal democracy.

Rational people on all sides of the political spectrum abhor political violence and want to ratchet down the temperature, but this requires an honest assessment of what is happening: There have been far too many cases of political violence in recent years, and the targets are not limited by party, ideology, or creed.

Yet within the right-wing media bubble, long before there was even a suspect in custody, commentators cited Kirk’s killing as proof the left is at war with them. Sen. Thom Tillis (R-NC) on Thursday called out right-wing pundits who took Kirk’s death “as an opportunity to say we're at war so that they could get some of our conservative followers lathered up over this.” He added: “It seems like a cheap, disgusting, awful way to pretend like you're a leader of a conservative movement.”

Tillis cited two commentators in particular, but such rhetoric has been a staple throughout the right-wing media ecosystem since news broke that Kirk had been shot. It is what right-wing audiences are hearing right now — and what they have been hearing, to one extent or another, for quite some time.

“They are at war with us!” Fox News star Jesse Watters said on The Five, his network’s most-watched show, shortly after Kirk’s passing was announced.

“Whether we want to accept it or not, they are at war with us,” he continued. “And what are we gonna do about it? How much political violence are we going to tolerate? And that’s the question we’re just gonna have to ask ourselves.”

“THIS IS WAR,” posted Libs of TikTok. “Civil war,” was Andrew Tate’s take. “This is war,” commented Ian Miles Cheong. “This is a war, this is a war, this is a war,” Alex Jones said on his livestream. According to Steve Bannon, “We are at war in this country.” “We’re not supposed to say this,” posted Shaun Maguire. “But the truth is we’re at War.”

Many on the right were Kirk’s friends and are mourning his death. Some of them may fear for their own safety. But the narrative they have constructed relies on ignoring the recent spate of attacks targeting Democrats, the gruesome contemporaneous response to those attacks from some of the most influential voices on the right, and the chorus of Democratic officials who have condemned Kirk’s assassination.

There is no war, no righteous, violent struggle between a “left” and a “right.” A man was killed. His killer deserves to be brought to justice. Turning that into a “war” can only make the situation worse.

Terrorists have targeted political leaders of both parties

It is not true, as Eric Trump and Donald Trump Jr. both claimed in right-wing media interviews since Kirk’s slaying, that violence is “only going one way,” or, as right-wing radio host Dana Loesch put it on Watters’ prime-time show, that “it's not the right killing the left, it's the left killing the right.

”It seems both pointless and morally inappropriate to try to weigh attacks against one another to determine who has it “worse,” but it’s impossible to have a conversation if we can’t agree that political violence goes both ways.

The ideology of people who attack political figures doesn’t always map neatly onto a political party, in no small part because the assailant typically suffers from some form of mental illness. But Democrats have certainly been the targets of political violence in recent memory: In October 2022, a man broke into the home of former House Speaker Nancy Pelosi seeking to kidnap her, and brutally assaulted her husband, Paul. In June, an assassin allegedly murdered a Democratic state legislator and her husband and wounded a second and his wife in Minnesota. Last month’s lethal attack on the Centers for Disease Control and Prevention by someone who authorities say “wanted to send a message against COVID-19 vaccines” should also be placed in this category.

It’s worth revisiting how right-wing media covered those domestic terror attacks, as it speaks to how its audience likely interprets them in an increasingly fragmented media landscape in which people can pick and choose news sources that confirm their biases.

After a man broke into the Pelosi residence and attacked Paul Pelosi with a hammer, MAGA influencers claimed based on effectively no evidence that the attacker, who turned out to be a deranged individual steeped in right-wing fever swamp conspiracy theories, had actually been let into the speaker’s house by her husband for the purposes of sex and subsequently attacked him as part of a lovers’ quarrel.

Donald Trump Jr. posted a photo of a pair of briefs and a hammer on a bed with the caption: “Got my Paul Pelosi Halloween costume ready.”

For months afterwards, Fox hosts including Watters alluded to such wild claims on their nationally broadcast programs, undeterred by body camera footage from the scene of the attack or basic human dignity.

Prominent MAGA social media influencers likewise responded to the Minnesota shootings by spinning up a false profile of the killer — in reality a Trump supporter who railed against abortion and the LGBTQ community — as a far-left supporter of Gov. Tim Walz. Laura Loomer and Mike Cernovich even suggested Walz might have orchestrated the attacks as political hits.

Fox’s right-wing propagandists, meanwhile, all but buried that story. There were no soul-searching reflections about political violence targeting the left on the programs of Watters, Sean Hannity, Laura Ingraham, or Greg Gutfeld — instead, discussion on those shows the week after the attacks was limited to correspondent reports and headline reads. The week after the CDC shooting, those programs didn’t cover it at all.

Looking further back, the leading lights of the right-wing media aggressively sought to minimize and sanitize the Trump mob’s assault on the U.S. Capitol in 2021, and they alternatively blamed “incivility” from the left for a Trumpist sending mail bombs to a host of left-wing and Democratic targets and suggested those attacks were a “false flag.” And that’s to say nothing of other attacks apparently fueled by right-wing extremism that targeted Jewish, Latino, and Black Americans in Charleston, South Carolina; Pittsburgh, Pennsylvania; Buffalo, New York; and El Paso, Texas.If you downplay right-wing violence against left-wing targets, it’s much easier to convince your viewers that the violence is all going in the other direction.

MAGA wants “the Left” to be “crushed with the power of the state”

While the repeated declarations that they are at “war” with a murderous left are obviously corrosive, there have not been widespread direct calls for retaliatory violence from prominent right-wing media figures. But many are urging President Donald Trump, his administration, and congressional Republicans to respond with widespread political repression of the left and the Democratic Party.

“We can honor him [Kirk] and honor his memory and make it a living thing that we use this to take down the apparatus that's well-funded that is at the core of this anti-Americanism,” Steve Bannon said on his streaming show Friday. “It has to be a all-of-government approach. ... Let's go kick down some doors and perp walk some folks today.”

Laura Loomer, a conspiracy theorist and streamer who has Trump’s ear and regularly gets federal officials fired for insufficient demonstrated fealty to the president, declared Wednesday, “It’s time for the Trump administration to shut down, defund, & prosecute every single Leftist organization.” She later added: “All of the Leftist groups that pay for these radical protests need to be prosecuted. … More people will be murdered if the Left isn’t crushed with the power of the state.”

MAGA influencer Mike Cernovich demanded “congressional hearings now” on Wednesday, which he said should include “every billionaire funding far left wing extremism,” naming George Soros, Bill Gates, and Reid Hoffman. He also called for “massive RICO investigations now” to scrutinize “every dollar” and tagged Attorney General Pam Bondi and FBI Director Kash Patel.

Former GOP Senate candidate Blake Masters echoed Cernovich, adding, “Either we destroy the NGO/donor patronage network that enables and foments” violence, “or it will destroy us.”

Sean Davis, co-founder of The Federalist, posted Wednesday that “the Democrat party is a domestic terrorist organization” and “terrorist Democrats will not stop. … And until they are stopped—until every single nutjob inciting this madness and cheering it on is held accountable and removed from civil society—it will not stop.” His outlet published a piece which declared that Democrats “need to be treated like the domestic terrorists they are.”

“The last time the radical Left orchestrated a wave of violence and terror, J. Edgar Hoover shut it all down within a few years,” Manhattan Institute senior fellow Christopher Rufo said. “It is time, within the confines of the law, to infiltrate, disrupt, arrest, and incarcerate all of those who are responsible for this chaos.”

YouTuber Benny Johnson claimed that “the modern Democrat party is a terrorist organization” and that the left-wing movement must be “ripped root and stem from our American republic and thrown into the fire where it belongs.”

Some are even suggesting that because the threat to the right is so clear, if Republican leaders don’t respond with such steps, the result will be some on the right taking matters into their own hands.

Davis posted on Thursday that if congressional Republicans don’t take “proper action” to protect “a population being hunted for sport,” then the result would be “improper reaction,” which he described as “a response that cannot be contained once it is out.”

Likewise, Cernovich wrote: “I’m choosing my words mindfully, don’t twist them. This is a prediction, not a preference. If Congressional GOP and Trump don’t act swiftly and ferociously, there will be retaliatory actions due to lawful means not being used. This is always what happens. RICO these fucks now!”

Trump appears to be responding to these demands for political retribution.

The elephant in the room

It is impossible to have a rational conversation about topics like lowering the political temperature and pushing back against the spread of political violence when the president of the United States is interested in those issues only as a cudgel against his political opponents.

On Wednesday evening, the editorial board of The Wall Street Journal urged Trump, himself the victim of two assassination attempts, to take advantage of “an opportunity for leadership” by seeking to lower the tenor of political rhetoric.Any other president would not need to hear such advice — but Trump’s previous responses to attacks on Democratic targets demonstrate his lack of interest in bringing the country together. He mocked the brutal assault against Pelosi, said following the Minnesota shooting that it would be a “waste of time” to call Gov. Tim Walz because he is “so whacked out,” and completely ignored the CDC attack.

In an Oval Office address a few hours after Kirk was killed, Trump characteristically ignored the Journal’s counsel. He offered a testament to Kirk’s life and promised that the shooter, who at that point had not been publicly identified or taken into custody, would be brought to justice.

But he also attributed blame far beyond the person who took Kirk’s life, saying that the “rhetoric” of “the radical left” was “directly responsible for the terrorism that we’re seeing in our country today.” He went on to promise that his administration would go after the individuals and organizations he said “contributed to this atrocity and to other political violence,” adding that “radical-left political violence has hurt too many innocent people and taken too many lives.”

Trump did not name the targets of the action he promised to carry out. But a “straightforward reading of his rhetoric,” as The Atlantic’s Jonathan Chait noted, is that “the president of the United States is treating the political opposition as accessories to murder and threatening to use the full power of the government to attack it.”

On Friday, Fox & Friends co-host Ainsley Earhardt pointed to “radicals” on both the right and left and asked the president, “How do we fix this country? How do we come back together?”

Trump’s response made clear that he is uninterested in doing so. He excused “radicals on the right” as people who “don’t want to see crime,” saying, “They don't want these people coming in, we don't want you burning our shopping centers, we don’t want you shooting our people in the middle of the street.”

“The radicals on the left are the problem, and they are vicious and they are horrible and they are politically savvy,” he added, before running through a litany of grievances with his critics.That message is echoing across MAGA media, a powerful information apparatus with a rare and unmediated grasp on its audience. It will fuel more vitriol, making it harder, not easier, to have honest conversations and reduce the threat of political violence in this country.

Reprinted with permission from Media Matters

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