A looming question in today's political climate is: Why do Donald Trump's devotees continue to support him despite the carnage of his well-documented failures? Although we are in the middle of a deadly pandemic that is surging and not contained, Trump seems to maintain a base support of 35 percent to 40 percent. What are the psychological factors that influence or underpin his supporters' attraction to him? And might this provide some perspective on how to change these supporters' minds?
Multiple psychological factors seem to influence and explain his supporters. We have divided these factors into four major categories: Rebelliousness and Chaos; Shared Irrationality; Fear; and Safety and Order.