Newsom Launches Ad Blitz In War On GOP Gerrymander
California Gov. Gavin Newsom is launching a major advertising campaign to persuade voters to support his initiative aimed at reshaping the state’s congressional districts ahead of the 2026 midterms.
The Democratic governor debuted two ads Tuesday on social media—part of at least nine spots scheduled for release this week—as the ad war over Proposition 50 begins in earnest. The measure would allow Newsom to redraw California’s congressional districts, potentially neutralizing the GOP advantage expected from Texas’ new Republican lines.
“This is a shock-and-awe approach. It’s not your grandmother’s media campaign where you do one woodworking ad and put it across all platforms. We’re living in a very different media environment,” Sean Clegg, a senior Newsom strategist, told Politico.
The ad blitz is part of a multifaceted campaign expected to cost about $100 million, according to NBC News. While the spots will run across TV and digital platforms, the initial focus is likely to be on YouTube, recognizing the changing media consumption habits and the rising costs of TV advertising in California.
The first ad, titled “Blitzkrieg,” directly attacks President Donald Trump, accusing him of “following the dictator’s playbook,” and highlighting his administration’s aggressive immigration enforcement and university crackdowns. The ad is a direct appeal to California’s largely Democratic base and frames Prop 50 as a chance for voters to stop Trump.
The second ad, “Emergency,” features Sara Sadwani, a commissioner on the state’s independent redistricting panel, and is aimed at independents. She emphasizes that the new maps are temporary.
“Trump’s scheme to rig the next election is an emergency for our democracy,” Sadwani says.
Both ads end with the tagline, “Save democracy in all 50 states.”
Newsom himself does not appear in the first two spots, but a third ad that debuted on Tuesday focuses heavily on him. According to Politico, future ads will feature other national Democratic figures, similar to the strategy used in the 2021 recall effort.
But opposition to Prop 50 is already pushing back. Protect Voters First, which is funded by GOP mega-donor Charles Munger Jr., released an ad portraying the ballot measure as a threat to California’s independent redistricting commission, which voters approved nearly 20 years ago.
Munger has already contributed more than $20 million to the campaign and plans to spend more. His group argues that a vote against Prop 50 protects the commission and preserves voter trust.
The stakes are unusually high for an off-year election. California Democrats view the initiative as a counter to GOP gerrymandering in Texas, which could result in the addition of five GOP seats in 2026, with Missouri likely to follow suit.
Clegg said that the ads are designed to resonate with Democratic base voters by highlighting threats to democracy and Trump’s overreach.
“The democracy stuff is cutting because Trump has now overreached,” he said. “It’s not theoretical anymore.”
Newsom’s campaign has raised more than $13.2 million from August 11-31. And his social media tactics—mocking Trump’s all-caps, attention-grabbing style—have received a surge in engagement, with his press account gaining 500,000 new followers and more than 480 million impressions since August 1.
With nearly $10 million already booked by opponents, the Nov. 4 special election is set to become one of the most expensive and closely watched off-year campaigns in the country.
Newsom is betting that his aggressive ad strategy and high-profile messaging can mobilize Democrats and reshape California’s congressional map—putting him at the center of a national showdown and squarely in voters’ minds.
Reprinted with permission from Dailykos.
Trump Cabinet Nominee Withdraws Over (Sane) January 6 Comments
Kathleen Sgamma, President Donald Trump’s pick to head the Bureau of Land Management, sent shockwaves throughout Washington, D.C., on Thursday after withdrawing her name just hours before her confirmation hearing.
Republican Sen. Mike Lee of Utah announced Sgamma’s withdrawal at the start of the hearing, but Politico reported that her decision came after investigative outlet Documented published a 2021 memo where the oil and gas lobbyist condemned Trump’s role in spreading misinformation about the January 6, 2021, insurrection.
“I am disgusted by the violence I witnessed yesterday and President Trump’s role in spreading misinformation that incited it. I’m disgusted he discredited all the good work he did reorienting the judiciary back toward respect for the rule of law and constitution by dishonoring the vote of the People and the rulings of those very same judges on his numerous challenges,” the memo quotes Sgamma saying.
Sgamma likely withdrew her nomination not because she’s still upset with Trump, but because the leak of her past comments is embarrassing for both of them. After all, she knew about the Capitol attack when she was nominated and seemed totally on board with Trump’s energy agenda at the time.
While her comments about the insurrection were out of step with today’s GOP, they reflected the outrage that many Republicans shared in the immediate aftermath. And though Sgamma distanced herself from Trump at that time, she’s certainly no liberal—she even contributed to Project 2025.
Trump has continued defending the insurrectionists, calling them “patriots” and even pardoning them on Day 1 of his second term. He’s since doubled down on his false claims that the 2020 election was stolen, insisting that anyone who refuses to spread his lies is the real problem. And it seems that Sgamma has now bought into Trump’s propaganda.
“Unfortunately, at this time, I need to withdraw my nomination. I will continue to support President Trump and fight for his agenda to Unleash American Energy in the private sector,” Sgamma said in her resignation statement.
While some Republican senators told Politico they weren’t given a heads-up about the withdrawal, some Trump allies, including former Interior Secretary David Bernhardt, suggested that Sgamma’s withdrawal was inevitable.
“Individuals who know their views don’t align with the president… cause needless harm and conflict, hindering the president’s agenda,” he wrote on X.
Sgamma’s resignation marks the third Trump cabinet pick to either withdraw or have their nomination pulled.
Earlier, the White House backed off nominating Rep. Elise Stefanik of New York for United Nations ambassador, fearing losing a reliable GOP vote in their razor-thin House majority. Similarly, David Weldon’s nomination to lead the Centers for Disease Control and Prevention was pulled once it became clear he didn’t have the votes to get confirmed.
With the Bureau of Land Management overseeing energy production on federally owned lands—a key part of Trump’s second-term priorities—it remains to be seen whether his energy agenda will take another hit following Sgamma’s withdrawal.
While her decision may have been political, it also highlights the ongoing consequences of the insurrection, raising questions about whether there’s truly a divide between Trump and those who refuse to embrace his false election claims.
Reprinted with permission from Daily Kos.