#EndorseThis: United Airlines Is Making Jimmy Kimmel Very, Very Angry

Although his monologues often carry an edge, Jimmy Kimmel rarely displays anger. But he is furious over the United Airlines incident in Chicago that went viral yesterday, with video of a pair of goons dragging a hapless and bloodied customer off an overbooked flight.

And what makes the late night host even madder than what happened is how United executives responded — with a Twitter message expressing half-hearted regret for the need to “re-accomodate” those unfortunate passengers.

“Re-accomodate!” exclaims Kimmel. “Just like we re-accomodated El Chapo out of Mexico!” Appalled by such “sanitized, say-nothing, take-no-responsibility corporate BS,” he and his staff produced a new and highly candid commercial that begins with a fresh-faced flight attendant crowing: “We’re United Airlines and you do what we say, when we say. Capiche?”

Listen up, corporate stooges: Don’t make Jimmy mad.