Organizing for Action, the 501(c)(4) advocacy group built from the remnants of President Barack Obama’s campaign infrastructure, has released a new ad highlighting the benefits of Obama’s health care reform law:
According to Time, OFA is spending more than $1,000,000 on the ad, which is just one part of a “major education campaign” aimed at improving Obamacare’s popular image. With just over five months until some of the law’s most controversial aspects — such as the health care exchanges and Medicaid expansion — are implemented, the three-year-old Affordable Care Act remains unpopular among a plurality of Americans.
Democrats have often been accused of failing to adequately explain and defend the law in the immediate aftermath of its passage, contributing to huge Republican gains in the 2010 midterm elections. As Republicans gear up to focus their campaigns on Obamacare again in 2014, OFA’s big ad buy signals that the president and his allies don’t intend to be caught flat-footed again.