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Donald Trump is spending $2 million on this ad, targeted at the two pivotal states of Iowa and New Hampshire with just a month before they cast their votes.

And Trump’s strategy is not subtle: He’s taken all the awful and absurd things that he’s said over the course of his campaign — and boiled them down to a dense TV spot-sized serving of venom. In this half-minute of hate, the Trump campaign manages to rail against both Muslims and Mexican immigrants, and to repeat The Donald’s vow to go to war in the Middle East to “take their oil.”

Despite the many condemnations that Trump’s statements get from the political establishment, the polls so far have indicated this is all a real hit with Republican voters. So be afraid — be very afraid.

“The politicians can pretend it’s something else,” the announcer says, “but Donald Trump calls it ‘radical Islamic terrorism.’ That’s why he’s calling for a temporary shutdown on Muslims entering the United States, until we can figure out what’s going on. He’ll cut the head off ISIS — and take their oil. And he’ll stop illegal immigration by building a wall on our Southern border — that Mexico will pay for.”

Video via Donald J. Trump for President.

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