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Presidential adviser Ivanka Trump

The White House

A new White House-backed ad campaign urges Americans people who are unemployed or unhappy in their jobs to "find something new."

The inaugural ad in the administration's "Find Something New" advertising blitz appeared Tuesday. A website offers links to training and other resources.


The scheme drew immediate criticism on social media, where many saw the effort as clueless during the pandemic and ensuing Depression-level unemployment. The role of Ivanka Trump, the president's eldest daughter and White House adviser, who often is arraigned for nepotism and ethical missteps, was also widely panned.

The ad campaign was produced by the American Workforce Policy Advisory Board. Ivanka Trump and Commerce Secretary Wilbur Ross co-chair the board.

"There has never been a more critical time for Americans of all ages and backgrounds to be aware of the multiple pathways to career success and gain the vocational training and skills they need to fill jobs in a changing economy," said Ms. Trump.

Additional ads will be produced to appear on TV, digital, and print platforms donated by various media companies, according to the Ad Council. Various corporations and organizations, including Apple, IBM, and the U.S. Chamber of Commerce, campaign. are funding the effort. It is scheduled to continue past Election Day.

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President Joe Biden

Photo by The White House

Two tiresome realities about being president of the United States: first, everybody blames you for things over which you have little or no control: such as the worldwide price of oil, and international shipping schedules. Should there be too few electronic gee-gaws on store shelves to pacify American teenagers this Christmas, it will be Joe Biden’s fault.

Second, everybody gives you advice, whether you ask for it or not. Everywhere you look, Democrats and Democratically-inclined pundits are tempted to panic. “The cold reality for Biden,” writes New York Magazine’s Jonathan Chait “is that his presidency is on the brink of failure.” A return to Trumpism, and essentially the end of American democracy, strikes Chait as altogether likely.

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