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A series of new ads from DoYouGotInsurance.com, the folks who brought us the “Brosurance” ads to promote Affordable Care Act signups in Colorado, depicts young women with sex on their minds — and the right wing is pissed.

“OMG he’s hot! Let’s hope he’s as easy to get as this birth control,” the copy of one ad reads. “My health insurance covers the pill, which means all I have to worry about is getting him between the covers. I got insurance.”

Law student Sandra Fluke spoke out last year in favor of the birth control mandate in health insurance for medical reasons.

“What does that make her?” radio host Rush Limbaugh said. “It makes her a slut, right? It makes her a prostitute.”

This ad goes a step further and directly connects birth control to enabling a young woman’s sex life. So bring on the outrage.

 

Gateway Pundit said the ad “Pushes Women To Be Sluts.” Twitchy labeled the ads as “Ho-surance.”

 

“They also seem to believe that young women are infantile and incompetent enough to need the help of government in securing $8 birth control pills from Wal*Mart,” wrote “Ace” at Ace of Spades, rehashing a myth from the Fluke controversy that all women use the same method of contraception for the same reasons.

Forget the hypocrisy of people who oppose abortion also opposing the best way to prevent abortion. The right seems furious that women would be considering having sex without the imposition of others’ morality and doing so in a way that allows them to maintain their financial freedom.

“A recent study from the Guttmacher Institute found that the majority of women say they need birth control so they can finish their education, keep a job, or support their families,” ThinkProgress‘ Tara Culp-Ressler wrote. “Unintended pregnancies, on the other hand, are linked to economic hardship.”

If the right wing is this furious, these ads — as hackneyed as they are — will probably be effective.

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