The National  Memo Logo

Smart. Sharp. Funny. Fearless.

Monday, December 09, 2019 {{ new Date().getDay() }}

By Diane Werts, Newsday

WHAT IT’S ABOUT: America can’t get enough of those Pawn Stars guys — owner Rick Harrison, son Corey and dimwit pal Chumlee — so here they are for another weekly hour, doing what they do. Rick knows all, Chumlee’s dumber, Corey tries to keep up.

Out from behind the counter and into a TV studio with host comic Christopher Titus, the guys match trivia wits with two challengers eager to win some of Rick’s shop stash — vintage pinball machine, NBA championship ring, Soviet high-altitude suit. Fastest ringer-in answers multiple-choice queries about swords, landmarks, Scout badges, Caesar salads or magazine swimsuit models. There’s also an isolation booth for a 60-second final round of top challenger vs. Rick. Then there’s negotiating — gotta have that “final offer” — over who goes home with what.

MY SAY: Brand extension. That’s “Pawnography.” I had to write down the rules to get them.

But the low-budget gameplay is hardly the point. Rick drops historical facts. The guys goof. The host reacts and riffs. (Nice to see fleet-tongued Titus back on TV.) And the contestants exploit their own 15 minutes of (minor) fame. This week, meet “a mean Asian Elvis.”

BOTTOM LINE: Build the brand, boys.

Photo: Gsloan via Flickr

Advertising

Start your day with National Memo Newsletter

Know first.

The opinions that matter. Delivered to your inbox every morning

Jimmy Kimmel Discuss baby Formula Shortage

Image Via YouTube

Jimmy Kimmel opened by weighing in on the national shortage of baby formula, which has left many parents scrambling for solutions. “I don’t know – I’m sure the ivermectin and bleach people could figure this out for us,” Kimmel quipped. “Just mix you up some Gatorade and some baby powder, throw in some breakfast sausage and it blends it up real good, the baby should be fine."

He made sure to point out, however, the utter hypocrisy of our right-wing Supreme Court majority forcing women to have babies in times of massive economic insecurity. You know, like a freaking shortage of baby formula! But hey, it's all about worshipping the fetus and hating the actual child for these Taliban Republicans.

Keep reading... Show less
{{ post.roar_specific_data.api_data.analytics }}