Tag: consumer confidence
Troubling Signal: 'Fast-Food Index' Of Consumer Sentiment Is Falling Fast

Troubling Signal: 'Fast-Food Index' Of Consumer Sentiment Is Falling Fast

For the last several years, I’ve been using real spending at fast food restaurants as a gauge for assessing how the non-rich are feeling about their personal finances. The logic is that it is a type of discretionary spending where people can easily make cutbacks if they are feeling squeezed.

Also, it should not be affected much by the spending of the rich. It’s not likely that Elon Musk eats more Big Macs when his wealth increases or he cuts back when SpaceX’s stock plunges.

And to be clear, I’m not saying the rich don’t eat fast food. I’m sure they do. The claim is just that their consumption of fast food is not affected much by changes in their short-term financial situation.

Anyhow, the story the index has been telling us in the last year is not a good one.


After rising at a healthy pace through 2023 (the January number was an upward blip), spending had been largely flat through 2024 and the first half of 2025. It then rose in the summer and peaked at an annual rate of $386.2 billion in September. Since then, it has fallen sharply, hitting $366.8 billion in May, a decline of just over 4.0 percent from its peak.

That would seem to indicate that people are feeling pretty bad about their economic situation. This is consistent with the bad numbers being reported in the consumer confidence indexes.

I’ve had people suggest to me that this decline could be driven by the increased use of Ozempic or related drugs. This would be a positive spin, since it would probably be good for people’s health if they consumed less fast food.

Unfortunately, that does not seem likely to explain this sort of decline. By 2024, 12 percent of the adult population was already taking a GLP-1 drug. The increase in usage did not prevent fast-food consumption from rising rapidly in 2023 and at least staying flat in 2024.

The number of people using these drugs has undoubtedly continued to rise, but probably not by enough to explain the sharp drop in consumption over the last 8 months. The drop in spending is likely giving us bad news about the state of the economy, not good news on public health.

People’s negative assessments of the economy continue to be somewhat of a mystery. The recent run-up in gas prices and inflation more generally is unambiguously bad news, but is this the worst economy ever, as some of the consumer confidence measures have been showing? Real income for those at the middle and bottom has generally been rising by standard measures, so it seems that we’re missing something, and I’m not sure any of us have figured out what.

The fast-food index is telling us what people do and not just what they say. And what they do is telling us that they don’t feel very good about the economy.

Dean Baker is a senior economist at the Center for Economic and Policy Research and the author of the 2016 book Rigged: How Globalization and the Rules of the Modern Economy Were Structured to Make the Rich Richer. Please consider subscribing to his Substack.

Ominous Economic Indicators In The 'Fast-Food Consumption Index'

Ominous Economic Indicators In The 'Fast-Food Consumption Index'

For the last several years I have relied on real (inflation-adjusted) spending at fast food restaurants as a useful gage of consumer sentiment. I began this during the pandemic recovery when the media were constantly telling us that people were struggling to make ends meet.

While this is always true in a country with a weak social safety net and extreme income inequality, the question any serious person asks is whether it’s getting worse or better. I kept pointing to the data showing that, at least for those at the bottom, it seemed to be getting better.

Wages in the lowest paying sector, hotels and restaurants, were substantially outpacing inflation. Also, analysis of wage data in the Current Population Survey showed that workers in the bottom decile of the wage distribution had the fastest real wage growth in half a century, with their wages outpacing inflation by 15 percent between 2019 and 2024.

To be clear, no one in their right mind would say that workers at the bottom of the wage distribution had it good. An inflation-adjusted $17.25 an hour in 2024 might be a lot better than $15.00 in 2019, but that is not the sort of pay on which someone could support themselves very well, and certainly not raise kids. Nonetheless, real wages were at least moving in the right direction, which they had not for much of the past five decades.

Anyhow, the pundits insisted that they didn’t care what the data showed, people didn’t feel they were doing well. It is hard to get into people’s heads. I know reporters are apparently experts at telling us what people really think, but most of us are not capable of mind reading.

We can look to what people say, but in a country of 330 million people, we could always find someone saying almost anything. It’s true that we saw lots of people quoted in news accounts telling us things were awful, but that was the decision of people writing the news to find people saying things were awful.

There is polling data, but that also ends up being ambiguous. People tended to answer questions about the economy in general very negatively, but they usually described their own situation as being relatively positive. Most people don’t have any direct knowledge of the economy as a whole. They get tidbits from the media, on social media, or their friends and co-workers. For this reason, their personal assessments of the economy have to be taken with a grain of salt.

There is an old saying that economists look at what people do, not what they say. There is some wisdom in this approach. People may say they think the economy is good or bad because they have been told this is the case, but their spending presumably reflects their own perception of their financial situation. For this reason, if we can measure what people are spending, we can get an idea of how they view their finances.

However, this does raise the problem of distribution. A grossly disproportionate share of spending is done by the top quintile of the income distribution. If aggregate consumption rises it could be because these people are seeing big stock gains, not because typical workers are doing better. In fact, recent research shows the richest 10 percent of households account for nearly half of all consumption.

This is my reason for turning to the fast-food consumption index. While rich people also go to McDonalds and KFC, it is unlikely they increase their visits much when the stock market rises. In fact, having more money may lead them to eat at more expensive sit-down restaurants instead of fast-food restaurants.

This means that changes in fast-food consumption are likely to primarily reflect changes in spending by lower and middle-income people, not the rich. With the revised consumption data released last week, we can see an interesting and not very good pattern in fast-food spending.

In 2021, 2022, and 2023, real fast-food spending was growing at an average annual rate of 5.4 percent, considerably faster than the 2.9 percent growth rate in the decade prior to the pandemic. But spending largely stagnated in 2024. Real spending in December of 2024 was actually 1.0 percent less than it had been in December of 2023. That stagnation has continued into 2025. Spending in August was less than 0.1 percent higher than it had been in December of 2023. This suggests that most workers do not feel they are doing well these days.

That fits the story with real wages in the hotel and restaurant industry. Real hourly wages for non-supervisory workers are less than 0.8 percent above their level in December of 2023. On the positive side, at least real wages are not falling, as was often the case in prior decades, but a gain of 0.8 percent in almost two years is not much to boast about.

With the revised data, there is more of a case that the labor market was weakening in 2024. It looks like it is continuing to weaken in 2025. Perhaps something on the horizon will turn that story around, but there look to be many more potential negatives than positives for the near future.

Dean Baker is a senior economist at the Center for Economic and Policy Research and the author of the 2016 book Rigged: How Globalization and the Rules of the Modern Economy Were Structured to Make the Rich Richer. Please consider subscribing to his Substack.

Reprinted with permission from Dean Baker.

New York Fed Survey Finds Broad Optimism About Jobs And Income Under Biden

New York Fed Survey Finds Broad Optimism About Jobs And Income Under Biden

A survey released on Monday by the Federal Reserve Bank of New York found that American households say they expect increased personal earnings and better employment prospects in President Joe Biden's second year in office.

The Survey of Consumer Expectations is a monthly survey of approximately 1,300 households giving their views on earnings growth, job prospects, inflation, and credit.

In the December 2021 survey, respondents said they expected their earnings growth for the year ahead to be 3.0 percent, which was an increase of 0.2 percent over the previous month's survey. The New York Fed said that the most optimistic expectations came from respondents "with an annual household income below $50,000."

People responding to the survey also expressed the view that unemployment will continue to decrease. Only 35.2 percent said they believe unemployment will be higher in a year, and even that was a 0.9-point drop from the November survey.

The number of respondents who said they perceived the possibility of losing their job in the next 12 months was also down 1.3 percent to 11.6 percent.

The national unemployment rate is currently 3.9 percent, down from the 6.3 percent that Biden inherited from former President Donald Trump in January 2021.

The survey also showed optimism about consumer costs in the coming year, in spite of Republican efforts to attack the Biden administration over the issue of inflation.

Respondents said that while they expected inflation to remain steady, they expect prices for gas and food to fall in the coming year.

In December, Biden said he believed supply chain problems have contributed to increased costs and expressed optimism for lowered prices in the near future.

"We are making progress on pandemic-related challenges to our supply chain which make it more expensive to get goods on shelves, and I expect more progress on that in the weeks ahead," Biden said in a December 10 statement.

Published with permission of The American Independent Foundation.

U.S. Consumer Confidence Rises In June

U.S. Consumer Confidence Rises In June

Washington (AFP) — U.S. consumer confidence increased for the second straight month in June to its highest level since January 2008, when the U.S. economy was sinking into recession, The Conference Board reported Tuesday.

The consumer confidence index rose to 85.2, up from 82.2 the previous month, with consumers more positive about the outlook for the labor market and holding greater expectations overall for the next six months.

“Expectations regarding the short-term outlook for the economy and jobs were moderately more favorable, while income expectations were a bit mixed. Still, the momentum going forward remains quite positive,” said Lynn Franco, director of economic indicators at The Conference Board.

More consumers saw current conditions as “good” than as “bad,” and those seeing job opportunities as rising increased to 16.3 percent of respondents, while the number of those expecting fewer opportunities declined to 18.7 percent.

Chris Christopher, director for U.S. consumer economics at IHS Global Insight, noted the gains came despite rises in food and gasoline prices.

“Consumer confidence may take a hit during the summer months if food prices keep on increasing and consumers start feeling the pump-price pinch,” he said.

AFP Photo / Andrew Burton

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