Stephen Colbert may still technically only be in the exploratory phase of his campaign for the presidency of the United States of South Carolina, but his Super PAC is releasing TV ads on par with those of former Republican frontrunner Herman Cain. In fact, the Super PAC’s latest ad urges South Carolinians to vote for Cain, suggesting a vote for the now-withdrawn candidate — whose name remains on the ballot — will boost Colbert’s campaign.

Colbert tops things off with an epic forced smile that’s almost as creepy as Herman Cain’s in the legendary “Smoking” ad. Watch:

As usual, no word from the Super PAC on the size or density of the ad buy, if any. We’ll look into it and report back.