Trump’s re-election campaign is spending millions of dollars on Facebook ads targeting senior citizens with racist immigration lies and smears.
A data-mining analysis of public Facebook data by the firm Bully Pulpit Interactive uncovered where Trump’s money is going on the social media platform. According to Facebook, Trump has spent at least $11.3 million in the last month on advertising on their site.
A full 44 percent of the money Trump is spending on Facebook ads is targeting voters over 65 years old. Trump needs that bloc of voters if he is to have any hope of being reelected.
While he lost the general election to Hillary Clinton by nearly three million votes, Trump performed better with older voters in 2016. But by 2018, Democrats significantly narrowed the gap. Republican candidates still won older voters — by 2 percentage points — but it wasn’t enough to prevent control of the House to flip to Democrats.
Trump’s chosen path to appeal to those voters is once again racism.
“Trump is using nativist language around immigrants in 54 percent of his ads,” Axios reported on Tuesday, highlighting the fact that Trump is using the same playbook. Republicans tried doing that in 2018 and it backfired on the party.
Trump’s ads have pushed his border wall, advertised his disastrous plan to close the southern border, and whined incessantly about Congressional investigations into his corrupt administration.
His presidency has been continually unpopular and in many of the key states he won in the last race, Trump has experienced drops in approval of 10 percentage points or more.
Most Americans — two-thirds — believe his presidency has made the country more racist. Instead of making a moral stand and doing something to correct his actions, Trump’s Facebook strategy, coupled with his daily rhetoric, shows a man who isn’t concerned about making things worse.
The data doesn’t lie. Trump is using millions of dollars to bankroll hate, and he’s targeting senior citizens to get the job done.
Published with permission of The American Independent.