It turns out that there isn’t a ratings bump for MAGA capitulation.

David Ellison, the son of President Donald Trump’s megabillionaire ally Larry Ellison, took control of CBS last year following a corrupt deal that saw its parent company settle a lawsuit with the president and agree to implement a new conservative ombudsman for CBS News. As part of that takeover, he also installed conservative journalist Bari Weiss at the helm, promising that her “entrepreneurial drive and editorial vision” would “invigorate” the network. But six months into Weiss’ rightward makeover of CBS, the fruits of her labors include cheers from Trump and Defense Secretary Pete Hegseth for making the network more palatable to their aims, complaints from the CBS newsroom that she is dismantling its independence — and, it now appears, a viewer exodus.

Status’ Oliver Darcy got ahold of some CBS News ratings data from the first quarter of 2026, and it is brutal. CBS Evening News has lost seven percent of viewers year-over-year, placing it “on track for its lowest-rated first quarter of the 21st century in both total viewers and the advertiser-coveted 25-54 demographic,” while CBS Mornings plummeted 13 percent and “is pacing toward its lowest-rated quarter on record in both total audience and the key demo.” Meanwhile, the audiences of competitor shows at ABC News and NBC News grew over the same period.

The ratings collapse is a devastating indictment of the strategy Ellison and Weiss are executing at CBS — and a blaring warning for CNN if Ellison is able to complete his takeover of that network and let Weiss run the same playbook there.

Meanwhile, new data from the Alliance for Audited Media show that while average daily print circulation among major audited newspapers saw year-over-year declines across the board in the six months running through the end of September 2025, the biggest drops came at The Washington Post, which fell 21.2 percent followed by the Los Angeles Times, down 19.8 percent. Their billionaire owners — Amazon founder Jeff Bezos and biotech mogul Patrick Soon-Shiong, respectively — had responded to Trump’s return to the White House by trying to shift their papers to the right.

None of this should come as a surprise

Ellison and Weiss have suggested that the core problem for American media is that the public does not trust news outlets, and that the reason for this is that the public perceives those outlets as too far left and too critical of the right. They propose to win over a larger audience by deliberately course-correcting in the opposite direction.

“We are not producing a product that enough people want,” Weiss said at a CBS News staff town hall in January. Weiss attributed this to two factors. “First: Not enough people trust us. Not you. Us. As in: the mainstream media,” she said. “Second: We are not doing enough to meet audiences where they are. So they are leaving us.”

Weiss is correct that trust in traditional media has fallen dramatically in recent decades, particularly among conservatives — indeed, this is a banal truth that everyone remotely connected to the media knows. But her strategy of conceding that potential viewers are correct to distrust journalists and seeking to “meet audiences where they are” by signaling that coverage will now be deliberately shifted to the right has had the obvious result of driving away the existing audience without adding a new one.

CBS News’ viewers either liked what they were already watching or they liked what watching Edward R. Murrow’s old network said about them. When the network’s new ownership and management proposed taking its programming in a dramatically different direction in search of a different audience — as the wildly unpopular president cheered — the existing viewers could see that, and some decided that CBS is no longer worth their patronage.

Weiss’ theory of the case is that these losses could be made up by new viewers with more right-leaning views. But the decline in public trust for traditional media among Republicans stems at least in part from a decades-long strategy pursued deliberately by the GOP and conservative movement. That effort revolves around simultaneously denouncing news outlets as liberal propaganda while encouraging conservatives to instead patronize new, deliberately right-wing news sources. And it’s been taken to another level under Trump, who relentlessly attacks the press while using state power to reduce its influence and lift up the MAGA media operation.

That dynamic makes it wildly implausible that the shift Weiss enacted would win over a sizable new segment of viewers. Her version of CBS may garner praise from Trump, but people who might be swayed by his comments already have — and are likely already patronizing — a plethora of pro-Trump outlets. You could imagine a scenario where some slightly more right-wing viewers of the ABC and NBC news shows switched to watching the new CBS. But instead, the data Darcy cited suggests, CBS appears to be shedding viewers who are instead watching its competitors — or exiting broadcast television altogether as their news source.

As for Bezos’ Post and Soon-Shiong’s Times, when the owners similarly bet on trying to make their outlets more acceptable to Trump, their existing audiences looked for the exits and were not replaced. The efforts may win over the likes of Tucker Carlson or even the president himself, but MAGA isn’t rushing to buy subscriptions.

For Ellison, Bezos, and Soon-Shiong, the declines in their news outlets may be a small price to pay to win over Trump. Each owner has massive business holdings outside of the press and can afford the losses from tearing down their news outlets if it wins the Trump administration’s support for their desired mergers, contracts, or patents.

The journalists facing layoffs from their outlets — and the public who lose access to their reporting — are the ones who will actually suffer from this doomed strategy.

Reprinted with permission from Media Matters