The Heartland ElectionOctober 29th, 2012 12:00 am E. J. Dionne
KALAMAZOO, Mich. — When Mayor Bobby J. Hopewell talks about the importance of manufacturing to this friendly Michigan town with a name that lends itself to song, he doesn’t reel off the usual list of heavy industries typically associated with the word “factory.”
He speaks of Kalsec, the Kalamazoo Spice Extraction Company founded in 1958 that produces and markets natural herbs and spices for food manufacturers. He mentions Fabri-Kal, a 62-year-old packaging company that describes itself as “the seventh-largest plastic thermoformer in North America.” Think of products in drug stores encased in heavy plastic. And he doesn’t leave out the pharmaceutical industry, long vital to his city’s economy.
Yes, we still make a lot of stuff in the United States of America, and one of the good things about this election is that it is likely to be decided in the nation’s industrial heartland — in the towns and cities of Ohio above all, but also in Michigan, Pennsylvania and Wisconsin.
President Obama almost certainly needs these states to win re-election, and if he does, manufacturing is destined for a larger role in the American economic conversation. Many promises have been made this year to the people and the communities whose ability to thrive has long depended upon manufacturing. The campaign’s thrust should move them to the heart of our efforts to seek a path up from the financial catastrophe that engulfed the country in 2008.
For two decades now, we have acted as if nearly all of us are destined to work in the tech industry or health care — or to survive on money that trickles our way courtesy of the world of finance. But while Hopewell is proud of the part played in his city by universities and those engaged in work involving what he calls “intellectual property,” he adds: “We are major makers in the region.”
When Hopewell is asked if he used the term “makers” in the way Paul Ryan does in drawing a distinction between “makers” and “takers” — between those who produce and those who get government aid — this Democrat laughs heartily. No, he says, his views have little in common with Ryan’s. The mayor is talking about manufacturing, pure and simple.
Leaders of traditional factory towns are by no means interested in a stagnant world in which each generation follows their parents into the same old factory job. On the contrary, this city is proud of “The Kalamazoo Promise,” the remarkable initiative of anonymous local donors who have established a fund that pays for a college education for every graduate of the city’s schools.