Advertisers Fleeing Fox’s Hannity
Reprinted with permission from MediaMatters.
HelloFresh, Hubble Contacts, the Society for Human Resource Management, Hebrew National, ReddiWip, Untuckit, and Volvo have joined a growing list of companies that have distanced themselves from Sean Hannity’s Fox News program by either removing their ads or indicating that they will not advertise on his show in the future. The Society for Human Resource Management went a step further and ceased advertising on Fox News entirely. The departures come as Hannity continues to run interference for Roy Moore by undermining and maligning the women who spoke out against the Alabama Senate candidate.
Media Matters President Angelo Carusone, who works directly with advertisers and media buyers, issued the following statement:
We’ve been warning advertisers and media about the risks of associating with Sean Hannity for months. Increasingly they are recognizing those warnings and excluding his show from their ad buys.
Advertisers began leaving Hannity’s show during the summer due to his volatility and conspiracy theory peddling. The latest flare-up by the host — who has literally been encouraging his viewers to destroy and boycott a product that is still being advertised on other Fox News shows — is yet another example demonstrating that his volatility is bad for business.
But it’s what Hannity does on his show that is totally unacceptable and that’s driving advertisers away.
Advertisers that remain with Hannity now are choosing to be stuck in an endless string of controversies. Many have decided it’s not worth the damage to their brands to associate themselves with Hannity. Based on the conversations I’ve had in the past few days, I am totally confident that many more will part ways with Hannity in the days ahead.
Today HelloFresh tweeted that it does “not advertise on or around Sean Hannity’s shows” and suggested that any ads that ran on Hannity’s show were run in error. Hubble, one of Hannity’s most frequent advertisers, reported that it had “no future plans to advertise on Hannity.” The Society for Human Resources Management tweeted “As of Friday, November 10th @SHRM is not running ads on Fox.” ReddiWip and Hebrew Nationaleach tweeted that they “removed Hannity” from their advertising plans.
At least ten companies have distanced themselves from Hannity’s Fox News program in response to his ongoing public support for Roy Moore, who has been reported for preying on underage girls.
Media Matters has called on Hannity’s advertisers to stop financially supporting his lies and extremism and warned that his volatility made him a business risk. The ten companies reacting to Hannity’s support for Moore join Cadillac and E-Trade, among other brands, that no longer wish to be associated with the Fox host. Hannity’s advertiser losses from the late summer are part of the reason Fox News’ ad revenue dropped a whopping 17 percent in September 2017 as compared to September 2016, while CNN’s dipped 1 percent and MSNBC’s increased 2 percent. HERE are Sean Hannity’s current advertisers.