Long-simmering feuds among right-wing influencers reached a boiling point this week when Turning Point USA founder Charlie Kirk’s widow Erika used an appearance on Fox News to denounce people she said were “making hundreds of thousands of dollars” by pushing conspiracy theories about her husband’s killing. Her plea for those individuals “to stop,” obviously intended for her husband's former colleague, the popular streamer Candace Owens, triggered an outpouring of criticism on the right against “extremists” promoting “hateful conspiracy theories” who had somehow been allowed into the movement.

But in a sign of the durable position such conspiracy theorists hold within the movement — and the immense demand for their work — many of the high-level pundits trying to lay down guardrails did not mention by name either Owens or her primary ally in the MAGA schism, Tucker Carlson.

“The Right’s media apparatus is how the Right teaches its followers how to think, and it’s currently getting consumed by conspiracy, psychodrama, and tabloid conflicts,” The Manhattan Institute’s Chris Rufo said in one such salvo. “If left unchecked, it will turn the audience into the equivalent of a Third World click farm.”

Can you imagine?

It is patently absurd to claim that right-wing media figures injecting deranged lies into their audience is somehow a new phenomenon. The right is dominated by President Donald Trump, the poster child for “conspiracy, psychodrama, and tabloid conflicts.” And Rufo’s ilk were happy to foster such insanity as long as it was pointed at the left in the service of electing Republicans.

But now the same tools are being turned inward, against other right-wingers, and while they’re furious that this is happening, the apparatus they helped build is so powerful that they are unable to name their foes.

A fight over Charlie Kirk’s legacy — and the Jews

Hamas’ October 7, 2023, attack on Israel caused a split in a right-wing commentariat otherwise united around Trump. One side includes conservative Jews like Ben Shapiro and Laura Loomer, who supported Israel’s subsequent brutal campaign in Gaza and traffic in anti-Muslim invective. On the other side are “America First” figures like Owens and Carlson who both opposed the campaign and used it as an opportunity to revive noxious antisemitic conspiracism. The divide has repeatedly made headlines, particularly in November when Carlson gave a friendly interview to Nick Fuentes, a white nationalist streamer who regularly rails against “the Jews,” who he has claimed “are destroying this country.”

Owens has been claiming since Charlie Kirk’s tragic killing in September that at the time of his death, he was coming around to her view of Israel. Based on that premise (which Kirk allies deny), she has speculated that Kirk may have been assassinated by pro-Israel henchmen worried that he was turning on them, perhaps with help from elements within TPUSA and the U.S. military. These sorts of wild claims are typical of Owens’ oeuvre: She is currently being sued for claiming that the first lady of France is secretly a transgender woman, and has told her followers that she has been targeted for death by an assassination squad composed of French law enforcement and “at least one Israeli.” Her claims have been denounced by the likes of Shapiro and Loomer, but cheered on by Carlson and fellow traveler Alex Jones.

Erika Kirk appeared on Fox’s Outnumbered on Wednesday to address in part what host Harris Faulker described as “hate” and “conspiracies” in the wake of her husband’s death.

“Come after me, call me names, I don't care,” she said. “Call me what you want, go down that rabbit hole, whatever. But…when you go after the people that I love and you're making hundreds of thousands of dollars every single episode going after the people that I love because somehow they're in on this? No.”

“My message to them is to stop — to stop,” she concluded.

Neither Erika Kirk nor Faulkner mentioned Owens’ name. But Owens immediately recognized that the segment had been “about me.” And rather than stopping at the widow’s request, she doubled down.

The Fox segment encouraged other right-wing pundits who typically avoid weighing in on intramovement controversies to speak out — albeit without mentioning who they were talking about.

Fox star Sean Hannity used his radio show on Wednesday to call out online commentators for “saying the most incendiary, outrageous, bizarre, conspiratorial, in some cases, outright racist, white nationalist, virulent antisemitism, and they make money off the, quote, clicks that they can then monetize because, you know, people like the shock value of it.” After praising Erika Kirk’s Fox appearance, he lashed out at “people with no evidence spreading the most vile, hateful conspiracy theories about Charlie's assassination,” calling them “grifters” who are “not MAGA.”

The hosts of Fox & Friends likewise aired Erika Kirk’s remarks and criticized unnamed persons pushing conspiracy theories about her husband’s death on Thursday. “People are making money. They have unsubstantiated theories and are running with it,” Brian Kilmeade said.

MAGA slop king Benny Johnson also posted the video of Erika Kirk going “absolutely SCORCHED EARTH against evil people monetizing Charlie Kirk's death and attacking her family and the families of those close to Charlie and TPUSA,” adding: “Thank God we are finally here. The Demons are Screaming.” He has not mentioned Owens by name on X since posting in April 2024 about a potential Owens/Shapiro debate over antisemitism.

For Fox contributor Hugh Hewitt, meanwhile, this is a tempest in a teapot. Responding to a discussion started by Rufo’s post on Wednesday, he claimed that such (unnamed, of course) “grifters” only have the “illusion of influence,” while “center-right to conservative media is flourishing.” Citing podcasts with relatively small audiences and Fox’s Special Report, “the most watched news show by serious people in the country,” he commented, “A handful of extremists cannot pollute the sea of offerings but it’s still best just to ignore them.”

It is certainly possible in a fractured media environment for a Republican apparatchik with intellectual pretensions to find some voices who will make him feel good about the choices he’s made. But Owens and Carlson both host podcasts on Spotify’s top-10 list, and the latter spoke at the 2024 Republican National Convention after shepherding the selection of JD Vance as the next vice president.

The guardrails are gone and all the conspiracy theorists are here

The MAGA movement that everyone on both sides of the divide supported during the 2024 presidential election worships a notorious fabulist who emerged in GOP politics thanks to his role as the nation’s chief birther, reshaped his party around the twin lies that he actually won the 2020 election and that the ensuing January 6 riots by his supporters were righteous, and is constantly lifting up the most noxious online slop imaginable.

Trump’s emergence speaks to both the willingness of mainstream right-wing institutions to accept a conspiracy theorist at the highest level of power, and the eagerness of the right-wing audience to buy the sort of lies he was selling. And his ascension has made it virtually impossible for the resulting movement to draw lines and fully cut loose people who promote deranged falsehoods and bigotries.

Owens and Carlson became right-wing stars by promoting the same types of feverish claims while climbing established institutional pathways. New York magazine detailed Owens’ conspiratorial habits of thinking all the way back in 2016, before her tenure at TPUSA, her nearly 200 appearances on Fox weekday shows over a five year span, or her time as Shapiro’s colleague at The Daily Wire. And Carlson had spent years mainstreaming white nationalist talking points as a Fox host before the network finally showed him the door. The pair assembled loyal audiences thanks to those right-wing institutions, which have found themselves able to take away their jobs but not able to stop viewers from following them to their new spaces.

And Carlson and Owens profited not in spite of their conspiracy theories, but because they fit neatly within a right-wing echo chamber that seemed purpose-built for their generation and propagation. People like Rufo and Hannity were happy to play along with bullshit about Haitian immigrants eating pets or the Democrats assassinating a party staffer when they could use such claims for the benefit of Trump and the GOP. But now that the same habits of mind that made a swath of the right into QAnon adherents are turned inside the tent, they are deeply concerned.

Meanwhile, neither Trump nor Vance seem at all interested in trying to reestablish guardrails. Indeed, their administration is filled with conspiracy theorists seemingly picked for that very reason, indicative of a political movement that is marbled through with crackpots and extremists. And the worst is surely yet to come.

Reprinted with permission from Media Matters